Accenture

Accenture: Industry leaders that excel at tech generate 2 times the revenue of laggards

Accenture, Business, category-/Business & Industrial/Business Services/Consulting, laggards, leaders, Technology NEWS /

Companies that excel at scaling technology innovation generate double the revenue growth of laggards, according to a massive survey by consulting firm Accenture. Accenture surveyed more than 8,300 organizations across 20 industries and 22 countries to reveal the connection between technology adoption and growth. New York-based Accenture said the vast study sheds important light on […]

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Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, Marketing, SurveyMonkey /

As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number. When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless. Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations. Recently, Pi and circles gained traction as memes

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2019 Content Marketing Predictions: What You Need To Know To Make You Successful

Accenture, BuzzSumo, content distribution, Content marketing, Content Marketing Institute, Edelman Trust Barometer, Facebook, influencers, Instagram, LinkedIn, marketing metrics, Rand Fishkin, retention marketing, Search, SparkToro, unbounce /

Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance. Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management,

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Accenture NA CEO on Creative Ways to Fill Jobs for the Digital Transformation

Accenture, CIOProNews, digital transformation, EnterpriseWebPro, HRProNews, Innovation Hub, Julie Sweet, Tech Jobs /

The CEO of Accenture North America, Julie Sweet, says that they are still seeing a very continued big focus by companies on digital transformation. The problem is that there are not enough workers with the right skills. Sweet believes that the US should not only upskill current workers through training but should also pivot our

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How To Build Content Marketing Trust: 3 Tactics [Research]

Accenture, Content marketing, Edelman Trust Barometer, Media, Nielsen Norman Group, SEO BLOG /

Customer trust has eroded. No surprise with fake news claims and diminished ability to assess media reliability. This reduces your ability to reach your audience and get them to pay attention to your message. Even worse, 70% of customers make buying decisions based on online information. This means that your content marketing is key to

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