account analysis

Starting An Effective PPC Account Analysis

The hardest step to take is the first one. PPC account analysis is the same way. A request for an account analysis sends me into analysis paralysis. The necessity of an account deep dive can manifest for a variety of reasons. Before you succumb to analysis paralysis, read through these simple account analysis steps to […]

How To Find Seasonality In PPC Accounts

account analysis, Advanced PPC Strategies, Bid/Budget Management, How To, ppc seasonality, SEO BLOG, visualization / Good To SEO

June 27, 2017 Seasonality as a topic is often used as a substitute for holiday talk. As in we expect more sales due to seasonality in the winter holiday months. While helpful this concept can lead you to overlook the variances in performance across the year. This will throw off any forecasting or analysis

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