Account-based marketing (ABM) is a strategy that’s been helping companies in the B2B arena capture and retain new clients in recent years. In fact, 60 percent of businesses that use ABM for at least a year see a revenue boost of at least 10 percent. Nearly a fifth see revenue growth of 30 percent or […]
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“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on not forgetting the most important part of any marketing endeavor: forging that integral human connection.” Marketers
Human-to-Human (H2H) Marketing | Technology Read More »
A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism. An Oracle preferred marketing partner, 90octane is a creative agency-consultancy who specializes in untangling the complex sale with a uniquely undivided approach. Reveal the “hidden”
Build Mind-blowing AMB Campaigns | Oracle Read More »
Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership, and eventually the ability to maximize revenue potential together with sales. On the marketing side, ABM forces them to think like
3 Strategies to Kick-Start your ABM Efforts Read More »
Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. “Experience,” he said, “is the line between epic and epic failure.” With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo.
The New Way Forward In B2B: Account-Based Experience Read More »
Email inboxes and Mondays – name a “better” duo. Last week, I received an email which on most Mondays I would have probably ignored due to its rather bland subject line – “[No subject]”. However, despite the obvious rush in its composition, the trailing preview text of the message caught my attention. For those unaware,
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The world of marketing has changed so much in the last decade. We have come a long way from sending “junk mail” via the postal service to try and entice prospects and customers into doing business with us. Door-to-door sales and cold calling are still a “thing”, but are not nearly as successful as they once
Multi-Channel vs. Cross-Channel vs. Omni-Channel Marketing Read More »
Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing funnel. The concept itself was quite straightforward: in order to make a sale, you must first gain the customer’s attention, then their interest, and finally, their desire. This would
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We’ve interviewed dozens of Act-On customers at credit unions, insurance firms, advertising agencies, accounting firms, SaaS startups, sports leagues, and even a coffee distributor — and they all love being able to segment their audiences and then send targeted emails to those lists via automated programs. According to the 2018 B2B Lead Gen Outlook, engaging
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Where’s Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it’s effective at driving conversions later in the funnel. Let that sink in for a moment… Email marketing is one of the most widely adopted and effective channels a B2B marketer can use, yet it’s
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