Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM is a new phrase for a long-standing approach to sales and marketing in which integrated teams prove they care about the […]
Plan, Execute, Evaluate, Breathe, Repeat Read More »
We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today. It forms the basis of any successful marketing or ad campaign, is driving some of the biggest tech acquisitions, and is literally fueling the rise of Artificial Intelligence—a technological revolution that’s already changing
How the Rise of Data is Fueling ABM Success Read More »
How can you improve your account based marketing efforts? Good data. By now, anyone in business knows that data matters just as much as the technology that uses it. In fact, you could argue that — much like the fuel that runs an engine — the two are completely dependent upon each other. You can
What drives a well-oiled ABM machine? Read More »
In my previous post, we discussed the importance of creating a data strategy and modeling your data. Interestingly enough in recent research completed with Econsultancy 46% of ANZ respondents cited integrating data as their key challenge with marketing automation. Once you have your base data model, you may also decide to layer in additional insights
Layering in Additional Insights | Oracle Marketing Cloud Read More »
In the world of digital marketing, new terms and buzzwords are thrown around all the time. One that seems to be surviving and thriving past the initial hype is “account-based marketing,” or, as many call it, “ABM.” Businesses all over the world are putting ABM into practice and they’re seeing results. According to SiriusDecisions’ 2016
How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy Read More »
Chart of the day: length of time for results is the biggest challenge for account-based marketing, according to those in the field Research by #flipmyfunnel amongst account-based marketers has found that length of time for results to show is the biggest challenge. Getting started and content marketing related to ABM are also big challenges. The
What are the biggest challenges of account based marketing? Read More »
Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by developing personalized campaigns for targeted accounts, it’s time to focus on how you can further integrate ABM into your sales practices. Through the integration process with sales, you’ll be able to develop
3 Ways to Integrate Account-Based Marketing Into Your Sales Practices Read More »
If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. And, that’s where account-based marketing and sales come in. Beyond buzzwords, making
How to Manage an Account-Based Sales Team Read More »
B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result. Last year, Econsultancy reported that only 22 percent of companies were satisfied
3 Crazy Account-Based Marketing Campaigns That Actually Worked Read More »
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” — Charles Darwin A Shift from Inbound Marketing After decades when there were few changes in marketing, in the 1990s, internet marketing was born. Then around the turn of the century, new technologies gave way to
How Account-Based Marketing Changes the Business Developer’s Role Read More »
