Introduced in February 2018, we’ve had access to the detailed demographic lists for about a year (as of this writing). That should mean more than enough data has been collected if you’ve layered them across your search accounts and we can really start digging into some detailed strategy moves to leverage that data. If you’re […]
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond? I remember my very first week working at Hanapin Marketing. I was working in a REDBOP group (for information on what REDBOP is, see “super awesome opportunity” in the dictionary and you
April 19, 2018 Avoiding keyword and targeting overlap is a difficult process even when working within the constraints of a single account. Success hinges on Search Query Analysis, and issues are likely if any of these 4 Red Flags Of Ineffective PPC Account Structure are present. The process becomes much more complicated when working on
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February 14, 2018 Spring cleaning. Every time Spring rolls around, all you hear is “it’s time for a little ‘spring cleaning’”. I don’t know about you, but when the weather finally does turn pleasant, I do not want to spend my time indoors cleaning. Which is why I am a huge fan of “Dead of
September 5, 2017 When developing a PPC strategy for your health/wellness/fitness business, it can be helpful to start by building out personas. What is a persona, you may ask? Here’s Hubspot’s definition: “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your
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