I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel […]
Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually
3 Kissmetrics Populations Content Marketers Can Use Read More »
A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams to fully understand and drive customer engagement. It combines person-based digital analytics with scalable, engagement messaging. Along with the CEA announcement, we released a
