According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent. Somewhere […]
Six ways marketers can fight location-based ad fraud – Econsultancy Read More »
Welcome back to our monthly round-up of the biggest and most interesting digital marketing stories in China. This month, we look at some recent movements in Chinese ecommerce, including the withdrawal of Amazon from China, and the results from JD.com’s massive 618 holiday sale. Plus, ad fraud remains a major problem in China, as exemplified
The biggest digital marketing stories in China: June 2019 – Econsultancy Read More »
This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the
The best digital marketing stories in China: May 2019 – Econsultancy Read More »
Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if your ads end up on fake/spam websites, it hampers your brand’s reputation. Click To Tweet The Methbot report, released by WhiteOps, explains how Russian fraudsters led
11 Trusted Ways to Stop Ad Fraud and Get the Most Out of Your Ad Spend – Read More »
