Ad Metrics

Google Introduces New Metrics to Help Marketers Test Ad Strength

For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads. The limited data has made it difficult for these advertisers to determine which ad combinations are the most effective. Research by Google, however, revealed that 91 percent of mobile device users […]

Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

Ad Metrics, chat rate, DigitalMarketingNews, EnterpriseCRMNews, EnterpriseMarketingNews, Google AdWords, MarketingNews, Online Advertising, SEO BLOG, SmallWebBusiness / Good To SEO

To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics

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