Ad Revenue

73 Super Interesting Stats & Facts about Google [Infographic]

Home Infographic 73 Super Interesting Stats & Facts about Google [Infographic] Want digital marketing insights delivered straight to your inbox? Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. Google has come a long way from its humble beginnings when Larry Paige […]

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4 Ways to Organize Your Ad Stack for Optimal Revenue

4 Ways to Organize Your Ad Stack for Optimal Revenue Beginner networks like Google AdSense limit what you can achieve as a publisher. Moving on to more sophisticated advertising partners helps you increase your ad revenue, and organizing your ad stack is a great place to start. If you’re unaware of how to balance multiple ad networks,

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The 6 Big Future Trends in PPC Advertising

Online advertising can sometimes feel a whole lot like playing Plinko, the popular mini-game featured on The Price Is Right. You drop a ball into a board pock-marked with pins and hope it lands where you want it. In other words, advertising online is complicated; you do research, determine your target audience, create a quality

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Facebook Sees Growth in Ad Sales Despite Drop in Usage

Facebook saw a decline in usage for the first time in its history, undoubtedly brought about by certain changes made to its News Feed. Despite that, the social media company’s digital ads remained profitable, stemming any concerns investors might have. Facebook recently released its earnings report for the last quarter of 2017. The report underlined

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Twitter’s Ad Business Shrinks, Company Focuses on Selling Data

With Twitter’s ad revenues struggling, the company has set its sights on data licensing. Twitter has seen some positive changes in its user engagement recently. But despite that, the company’s ad business is still floundering. Data has shown that the company has been gaining ground with daily active users (DAUs), with the group clearly outpacing

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