ad schedule

9 Rules for Creating Ads that Convert

A/B testing, ad campaign, ad copy, ad schedule, click through rate, conversions, cost per click, CPC, create ads that convert, CTA, CTR, Google ads, Keywords, kpi, landing page, optimize, Pay Per Click / Good To SEO

Creating an ad is fairly easy, but generating sales from it is difficult. PPC still remains one of the easiest and most preferred ways for online advertising and this is the reason it’s full of advertisers. Due to rising competition, generating good conversions from ads is getting harder. The average conversion rate is 2.35%, but […]

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Why You Need To Be Applying Negative Bid Modifiers

June 28, 2017 Adding negative keywords is one of the most important things needed in every PPC account. Oftentimes, we focus on increasing or decreasing keyword bids to gain more conversions. When we add negative keywords to the account, this helps the platforms shift our budget into what is working and avoids our ads showing for