Adaptive Marketing

How To Build Your Career In A Data-Driven Marketing World

Sharpen your storytelling skills. Statistics and charts might be enticing for some of us, but for others they’re as good as sleeping pills. Most speakers (and writers) know that, while it’s smart to use statistics and charts to back up what you say, if you use too many, your audience goes numb. There’s a fine […]

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How Machine Learning is Transforming Shopping

Machine learning: predictive and proactive user experience Studies have shown that 78% of customers start the buying process with a web search, while 50% of us turn to social media to see what others have reviewed, before we even think of clicking that buy button. Wouldn’t it be great if businesses took this a step

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3 Reasons Why AI Won’t Steal Your Marketing Job

The list of applications goes on and on. And it’s easy to see why there’s so much anticipation. But if we really could let machines (or, more accurately, algorithms) make all those decisions, and take all those actions, and basically manage all those systems, would that cost us our jobs? I don’t think so. I

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Plan for the Future: How to Engineer B2B Content for Bots & AI

AI and the SEO Connection: A Quick Primer You can’t talk about SEO and artificial intelligence without mentioning Google RankBrain, an AI program that helps process search inquiries. This AI is trained by data, which helps it understand patterns and behavior to determine whether people like your content and whether search engines should send you

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Real-Time Personalized Messaging Is the Future of Marketing

But wait: There’s more. Way more. We don’t have to stick to emails anymore. Social media messages can be personalized and sent in real time. So can text messages, website notifications, and the almost futuristic beacons. All of this is happening now. Over a million beacons will be installed in US stores this year. We’ve

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Why the Best Marketing Is Adaptive Marketing

Editor’s Note: A B2B adaptive marketing strategy using marketing automation can help you predict and deliver the best message to your prospects, at the perfect time, through the ideal channel with machine learning. What’s your definition of spam? If you’re a marketer, your definition of it might be, “marketing messages, specifically emails, sent without permission.”

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