Summer is sneaker season and the summer of 2019 didn’t disappoint. Nike dropped an already-legendary collaboration with Sacai that quickly became the definitive shoe of the summer. Adidas put out Marvel collab after Marvel collab, making great use of their license with one of the most recognizable pop culture brands in the world. And then […]
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Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head of Digital Brand Commerce at addidas, says that “The beauty is with digital is we can create relationships at scale.” The company is reaching out and connecting with
How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized Read More »
