Adobe Experience Cloud

Without AI Real-Time Personalization Would Not Be Possible, Says Adobe

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn through all of the possibilities of what we could present, apply algorithms to determine what is the next best offer and next best […]

How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe

Adobe, Adobe Audience Manager, Adobe Campaign, Adobe Experience Cloud, Adobe Sensei, EnterpriseCRMNews, EnterpriseCustomer, EnterpriseMarketingNews, Heathrow Airport, Stuart Irvine / Good To SEO

Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing the customer experience. Irvine said that Heathrow sends over 6 million emails monthly and that working with Adobe Campain has enabled them to move their opening rates to over 20 percent with

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