Adobe

Adobe is touting a future where experience reigns and B2E is all you need

A-Post to MarTech Today, ABM: Account-Based Marketing, Adobe, Channel: CMO Zone, marketing automation, Marketing Tools, Martech: Chatbots / Good To SEO

As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and decide which channels and platforms to use to reach them. We are continually adapting to support dynamic business goals and increasingly investing in martech to execute. We focus on driving value by […]

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Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI

A-From MTT, Adobe, Channel: Martech: Management, Internet Marketing, Internet Marketing Industry, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, MarTech Conference, Martech: Predictive Marketing / Good To SEO

SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday morning. Lewnes has defied industry norms when it comes to short-lived CMO tenures with 13 years leading Adobe’s marketing organization. “My secret is a lot of focus on results,” said Lewnes when asked how she has

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Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

A-From MTT, Adobe, Analytics, Channel: Martech: Analytics & Data / Good To SEO

Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with everyone from Microsoft to Drift to Roku to ServiceNow — with each deal involving data connections to fuel more efficient and powerful marketing. B2B data integrations include LinkedIn. In addition to the Open

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55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019 – Econsultancy

Adobe, Personalisation / Good To SEO

Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research. The report is based on a global survey of 12,815 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies. Key themes include the relative success of ‘CX leaders’ and digital-first

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Cloud Taking Over the World, Says Okta CEO

Adobe, Adobe Creative Cloud, CEOTrends, CIOProNews, Cloud, Cloud computing, CloudRevolutionUpdate, CTOUpdate, CustomerExperienceNews, EnterpriseCustomer, EnterpriseWebPro, ITManagementNews, Mark Benioff, okta, Salesforce, SysAdminNews, Todd McKinnon / Good To SEO

Cloud is just getting started says Okta CEO, Todd McKinnon. He says that everyone talks about the how cloud has come of age, but it’s really at only 20 percent of $1 trillion in IT spend. “We’re still in the early days of cloud adoption,” says McKinnon. “We’re very excited about the runway ahead and

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Marketo announces new entry-level certification for marketers

A-From MTT, Adobe, Channel: Martech: Marketing / Good To SEO

Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What it is. The entry-level certification is intended to show that the recipient has a basic understanding of marketing automation, general marketing concepts and basic email automation on the platform, thus providing evidence of Marketo skills

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Adobe adds new features to its data management platform

A-From MTT, Adobe, Channel: Martech: Analytics & Data / Good To SEO

Adobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the ability to subtract a common trait when creating a lookalike user model. Lookalike models are often developed from the attributes of a group of users a brand wants to find more of. A model

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Black Friday/Cyber Monday deals for marketers: Software, supplies and more

A-From MTT, Adobe, Channel: Martech: Marketing / Good To SEO

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

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A day in the life of… EMEA VP Marketing at Adobe

A day in the life, Adobe, People and Skills / Good To SEO

Bridget Perry is Vice President Marketing, Adobe EMEA. In this ‘day in the life’ interview, Perry talks about the skills needed in her job, her view on creativity, and her favourite marketing campaigns. Remember, if you want to fast track your development, Econsultancy offers a whole host of marketing training. Please describe your job: What

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Augmented Reality Will Be Bigger than the Web

Adobe, AI, AR, Artificial Intelligence, Augmented Reality, Behance, CIOProNews, DatabaseProNews, DesignNews, Scott Belsky / Good To SEO

Adobe’s Scott Belsky says that augmented reality will be as big or bigger than the Web itself. “Augmented reality, to me, is the next major medium,” says Belsky. “I actually would go on the record saying that I think someday AR will be as big, if not bigger, than the Web because it will literally

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