Adthena

Why Google Shopping is dominating retail search marketing

As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages […]

Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

Adthena, Ashley Fletcher, future of paid search, Google AdWords, Industry, paid search in 2018, PPC, PPC trends, SEO BLOG / Good To SEO

In 2017, Google rolled out 43 separate updates and changes to its AdWords platform. From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go

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