May 3, 2018 Manager Level Remarketing Intro Before understanding manager level remarketing you must know what a manager account is. This is simple, It is an AdWords account that holds multiple individual AdWords accounts. A manager account is used by large complex companies with multiple brands. This allows each brand to run separately in an […]
AdWords Remarketing for Multi-Brand Businesses Read More »
April 23, 2018 AdWords offers many fantastic automated PPC Bidding Strategies for your accounts and campaigns. In a previous article, I discussed When Flexible Bid Strategies Are Right For You. Recently, Krista Hsieh wrote an excellent article about Testing New Bidding Strategies Through AdWords Experiments. In this article, we are going to discuss reasons you might want
Reasons for Not Using an Automated PPC Bidding Strategy Read More »
April 10, 2018 Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I am listening. But show me
4 Ways to Combat PPC Ad Fatigue Read More »
April 5, 2018 Do you ever wish you could take a formula that you use in Excel, and plop it directly into your ad interface? If so, I’ve got some good news for you friend! Today we’ll be talking about formula columns available in DoubleClick Search. To start off we’ll learn what formula columns are
How to Set Up and Apply DoubleClick Search Formula Columns Read More »
March 28, 2018 In PPC, the power of remarketing is undeniable. Being able to interact with those who’ve already experience your site is a huge advantage to those slow-pokes who haven’t figured it out quite yet. But better than gloating about our clear expertise, let’s help those who are still struggling to get it together
AdWords Remarketing vs Analytics Lists Dissected Read More »
Hero Conf London is our all-PPC conference created specifically for PPC fanatics, new and old, to provide a place to gather, to share and collaborate on solutions, and simply have fun while learning about the latest PPC trends. It’s an event tailor-made for digital advertising professionals like you, who want to discuss tactics and
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February 21, 2018 In Google Analytics, there is an order to everything. I learned this the hard way. In the past, the PPC Hero team has shared with our readers some unfortunate side-effects that can happen when you combine destination URLs, tracking parameters and 301 redirects. Today I am going to shed more light on
Problems & Solutions to URL Tagging & Tracking Read More »
The hunt for higher conversion volume at a lower cost is the eternal struggle for everyone in digital marketing. Like Sisyphus from Greek mythology, digital marketers are constantly fighting an uphill battle to increase conversions while lowering CPCs. This challenge forces savvy digital marketers to look beyond the crowded auctions of Facebook and Google to
How To Setup A Campaign In Quora Ads Read More »
December 12, 2017 Projecting an account’s trajectory is a vital skill for every account team. You can’t escape it. It comes up when performance is great and it comes up when performance is poor. Despite the demand for these skills and insights, it can be one of the scarier tasks. The uncertainty of accounting
Projecting Future Trends In Your PPC Account Read More »
November 17, 2017 As digital marketers, we have a strong understanding of remarketing’s value. Our most successful competitors are taking advantage of remarketing opportunities in AdWords, DoubleClick, AdRoll or Criteo. But what happens when your site’s unique monthly visitor total is too low for Criteo campaigns to be successful? How about when Google or AdRoll
Guide To Remarketing In The SteelHouse Advertising Suite Read More »
