Advanced PPC Strategy

Juggling B2B & B2C PPC Accounts

Many companies have B2C and B2B offerings; in some cases their digital marketing efforts will coincide and in other cases they won’t. Often times B2C and B2B efforts could collide. I have a client that is a company with both B2B and B2C divisions, with two separate ad accounts. Budgets, conversions, goals, and KPIs are […]

Creating A Robust YouTube Advertising Strategy for 2019

Advanced PPC Strategies, Advanced PPC Strategy, PPC Strategy, Video Ads, video advertising, YouTube, YouTube Advertising, Youtube PPC, Youtube True-View Ads / Good To SEO

Looking for a new PPC strategy? This blog, plus the momentum of the New Year, can help you launch your first YouTube video ad campaign. If you are already a YouTube marketing pro and clicked on this article to enhance your current strategy, I recommend reading through the Campaign Specifics and Audience Targeting sections. This

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