[Report] Why should marketers care about transparency in paid media?

advertising industry, Industry, paid media, paid search, PPC, Procter & Gamble, Programmatic Advertising, SEO BLOG, transparency /

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of […]

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