By Ashley Kimler Your customers have never had it so good, in the sense there’s never been so much choice. On the flip side, too much choice can be a bad thing if a customer feels overwhelmed and can’t decide which brand to shop with. What all customers would prefer is a brand that knows […]
Precision Marketing: How to Boost Sales By Staying Relevant to Your Customers Read More »
Welcome back to our monthly round-up of the biggest and most interesting digital marketing stories in China. This month, we look at some recent movements in Chinese ecommerce, including the withdrawal of Amazon from China, and the results from JD.com’s massive 618 holiday sale. Plus, ad fraud remains a major problem in China, as exemplified
The biggest digital marketing stories in China: June 2019 – Econsultancy Read More »
“The Instagram effort is one that we predicted for a long time,” says Button CEO Michael Jaconi. “I wasn’t the most popular guy in the venture capital pitch room saying hey, the world is moving to commerce. They said advertising makes so much money. In reality, what I think Facebook is doing is very smart.
Facebook Trying To Habituate Consumers Around Driving Transactions, Says Button CEO Read More »
Coming Soon to YouTube Marketers: Live Stream Display Ads Video is one of the marketing channels with the highest ROI. One study shows that 52% of marketers rated it as the best digital advertising medium. Google understands the value the YouTube platform offers to advertisers, so it is constantly rolling out new content and advertising
Coming Soon to YouTube Marketers: Live Stream Display Ads Read More »
Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads, which are not expensive, brands can post content to promote their services
Taking social media advertising to the next level Working in social media advertising is a demanding career path (to say the least). You are wholeheartedly dedicated to bringing concepts and ideas to the attention of millions of social media users, through the carefully curated and well-structured social media advertising plans that you have worked to
Taking social media advertising to the next level Read More »
Bob Beauprez once said, “In America, small business is a big deal.” Indeed, it is hard to overestimate the role small businesses play in the American economy: When you look at the magnitude of their economic impact, it would be easy to assume that small businesses know exactly what they’re doing and would be the
No Business is Too Small for These 5 Digital Policies Read More »
Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences. Buoyed by investments that the likes of Google, Facebook and Apple are making in both hardware and software, there is some degree of
What advertising means in the age of spatial computing – Econsultancy Read More »
With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane. Trust and transparency issues, downward cost pressures, and the weakening of brand and agency relationships have led a growing number of brands to bring advertising under
In-housing complexity means brands must be open to hybrid agency model – Econsultancy Read More »
In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever more time on mobile devices that are increasingly sophisticated, tech companies are offering brands new ways to exploit the confluence of the real world and the smartphone. Seth Jackson is CEO at Landmrk, one of those
