Advertising

Precision Marketing: How to Boost Sales By Staying Relevant to Your Customers

By Ashley Kimler Your customers have never had it so good, in the sense there’s never been so much choice. On the flip side, too much choice can be a bad thing if a customer feels overwhelmed and can’t decide which brand to shop with.  What all customers would prefer is a brand that knows […]

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The biggest digital marketing stories in China: June 2019 – Econsultancy

Welcome back to our monthly round-up of the biggest and most interesting digital marketing stories in China. This month, we look at some recent movements in Chinese ecommerce, including the withdrawal of Amazon from China, and the results from JD.com’s massive 618 holiday sale. Plus, ad fraud remains a major problem in China, as exemplified

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Facebook Trying To Habituate Consumers Around Driving Transactions, Says Button CEO

“The Instagram effort is one that we predicted for a long time,” says Button CEO Michael Jaconi. “I wasn’t the most popular guy in the venture capital pitch room saying hey, the world is moving to commerce. They said advertising makes so much money. In reality, what I think Facebook is doing is very smart.

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7 Easy Ways to Optimize Your Facebook Ads

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads, which are not expensive, brands can post content to promote their services

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No Business is Too Small for These 5 Digital Policies

Bob Beauprez once said, “In America, small business is a big deal.” Indeed, it is hard to overestimate the role small businesses play in the American economy: When you look at the magnitude of their economic impact, it would be easy to assume that small businesses know exactly what they’re doing and would be the

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What advertising means in the age of spatial computing – Econsultancy

Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences. Buoyed by investments that the likes of Google, Facebook and Apple are making in both hardware and software, there is some degree of

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In-housing complexity means brands must be open to hybrid agency model – Econsultancy

With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane. Trust and transparency issues, downward cost pressures, and the weakening of brand and agency relationships have led a growing number of brands to bring advertising under

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A day in the life of… CEO of location-based mixed reality platform, Landmrk – Econsultancy

In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever more time on mobile devices that are increasingly sophisticated, tech companies are offering brands new ways to exploit the confluence of the real world and the smartphone. Seth Jackson is CEO at Landmrk, one of those

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