If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb. The focus on Pinterest isn’t having conversations or for users to share their own ideas; instead, they’re […]
Is Pinterest Still a Good Platform to Advertise On in 2019? Read More »
Funnily enough, many of our most interesting interviewees in our ‘day in the life’ feature come from creative agencies. And Lucy Walker, Audience Director at eight&four, is no exception. Here’s what she does with her time, with plenty of sage advice thrown in. If you want to take part, too, why not get in touch?
A day in the life of… Audience Director at eight&four – Econsultancy Read More »
Copy is everywhere. It’s the text on your landing page, the content of your promotional emails, and the words on your introductory brochure. If you produce something with the goal of driving sales, the words you use are copy. It’s meant to draw in readers, and it’s how most businesses today talk to their customers. And
10 Copywriting Tips to Boost Your Website’s Conversions Read More »
Top Social Channels Your Business Should Be Using for Marketing The US is the largest social media market globally. More than 14.8 billion is spent annually on social media marketing. Social media marketing projections suggest potential future rapid growth. Wondering why every business is using social media marketing? Social channels increase brand awareness, inbound traffic,
Top Social Channels Your Business Should Be Using for Marketing Read More »
If you’re not familiar with our annual Top 100, it’s a report in its 17th year and one that’s been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine. Each year we list the Top 100 digital agencies in the UK
Submissions now open! – Econsultancy Read More »
Is your small business putting enough dollars into advertising and marketing? Without marketing, you can’t hope to attract new customers and build your business. To find out what other small businesses nationwide are doing in terms of advertising and marketing, we checked in with BIA’s U.S. SAM Survey of Advertising and Marketing. Here’s what the
Small Business Advertising Spending: How Do You Measure Up? Read More »
The report, prepared by UK advertising thinktank Credos in partnership with Enders Analysis, tells the story of the phenomenal growth of online advertising in the UK over the past 25 years. It is filled with concrete, quantitative figures that advertising and marketing professionals can use to demonstrate the critical importance of online to their colleagues
How online became the engine of growth for UK advertising – Econsultancy Read More »
Jaie Genadt is the UK Chief Technology Officer at experiential ad agency Momentum Worldwide. We caught up with him to find out about a day in his life, the importance of left and right brain thinking, and the new technology that excites him most. Please describe your job: What do you do? As Chief Technology
An embarrassing ad campaign demonstrates that even in today’s mature digital marketing ecoystem, there are still agencies and executives at prominent brands that fundamentally don’t understand the rules of digital marketing. Leo Burnett Tailor Made, a subsidiary of Publicis Groupe’s Leo Burnett Worldwide, recently came up with an idea for the Brazilian subsidiary of The
Are High CPMs on FB Ads Key to the Russ Ruffino System? After Google, Facebook is the most popular digital advertising network in the world. Around 22% of all online advertising dollars are spent on Facebook. Russ Ruffino has said that advertising is vital to any business and that Facebook remains one of the best
Are High CPMs on FB Ads Key to the Russ Ruffino System? Read More »
