If you’re not familiar with our annual Top 100, it’s a report in its 17th year and one that’s been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine. Each year, we list the Top 100 digital agencies in the UK […]
Submissions open 7 June – Econsultancy Read More »
According to Canalys, global smart speaker usage is forecast to grow 82.4% in 2019, rising from 114 million units in 2018 to 207.9 million this year. In the UK, specifically, the number of smart speaker users is predicted to grow 31.6% to 12.6 million also in 2019. So, as user adoption increases – mainly of
Are smart speakers making audio advertising more enticing? – Econsultancy Read More »
Caroline Paris is a Creative Director with 10 years of agency experience and whose most recent claim to fame saw her named as one of the industry’s top 30 female leaders by Campaign magazine. Paris was a festival speaker at D&AD in the summer and has been on the jury for three of the most
A day in the life of… Creative Director at Brave – Econsultancy Read More »
The world of digital advertising explored Getting your brand out into the public domain is a lot more complicated than it once was. About twenty years ago there were three main ways of advertising your product: print, radio or television. Granted there were a few other niche areas like cinema or billboards, but the reality
The world of digital advertising explored Read More »
Yet when it comes to Father’s Day and Asia-Pacific marketers may want to do a bit of research as the day is recognized slightly differently in each country – and in some on completely different days. Here’s a quick rundown of how – and when – the day is celebrated across the Asia-Pacific region. Hong
Father’s Day in Asia-Pacific, a guide for brand marketers – Econsultancy Read More »
Optimizing CTR of Ads Across Multiple Social Media Platforms Creating a successful social media advertising strategy requires extensive testing. It is virtually impossible to predict the performance of your ads ahead of time. Why is it so hard to know the click-through-rate or conversion rate of a social media advertisement in advance? There are many
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By Paul Weber Living Essentials, maker of 5-Hour Energy, alleged its energy drink shot contained a synergistic combination of ingredients that made it superior to drinking coffee and that doctors recommended it. A Washington state court ruled these claims, among others, were misleading and ordered the maker to pay $4.3 million in penalties and fees.
Is Free-Range Sushi Really Better Sushi? Avoiding the Pitfall of False Business Claims Read More »
By Samuel Smith Trade shows are a powerful marketing medium for lead generation, brand awareness, and relationship building. But they can also be mind-numbing dull, for both attendees and booth staffers. What makes a booth boring? Nothing does. And by nothing, I mean standing around in your booth doing nothing. With no activities in your trade
14 Fun Ways to Stand Out at Your Next Trade Show Read More »
By Lilach Bullock The importance of using video to promote your business cannot be understated. With 82% of Twitter users consuming video content via the app, and close to half (45%) of individuals devouring over an hour of visual content on either Facebook or YouTube each and every week, the expectations of modern audiences is
How to Create High-Performing Marketing Videos for Your Business Read More »
This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the
The best digital marketing stories in China: May 2019 – Econsultancy Read More »
