Today we’ve got one of our best interviews for ages, as we catch up with the head of a compliance specialist shining light into the world of media agencies and adtech. Find out more about what Stephen Broderick gets up to as CEO of FirmDecisions, the company that was “first in the world to bring […]
A day in the life of… CEO at a media compliance auditor – Econsultancy Read More »
By most estimates, Google Chrome is the world’s most popular web browser with market share above 60%. That means when Chrome changes, the effects can be significant and at recent the Google I/O conference, the Chromium team announced upcoming changes to Chrome that will likely impact marketers. The first change addresses cookie privacy and will
In this month’s round-up of digital marketing stats from Asia Pacific, we’ve got some interesting findings on online video, local versus global brands, real-time marketing and more. Read on to find out the factors driving the growth of APAC’s online video market, how consumers in Asia-Pacific think global brands can use their powers for good,
The best Asia-Pacific digital marketing stats from April 2019 – Econsultancy Read More »
Mother’s Day is a somewhat difficult holiday for brand marketers in Southeast Asia (SEA). Some countries celebrate on the second Sunday in May, like much of the rest of the world, but others, like Thailand and Indonesian, have their own Mother’s Days later in the year (August and December, respectively). For countries with the holiday
How global brands in Southeast Asia are promoting Mother’s Day in 2019 – Econsultancy Read More »
Facebook remains the dominant social media platform. In a recent earnings call, CEO Mark Zuckerberg shared that there are more than 2.2 million daily users on the platform. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about a third of the global
A Quick and Effective Approach to Facebook Advertising Read More »
What The Social Video Trend Means For Digital Marketers Video is taking over the web, so it’s perhaps no surprise that video is completely re-shaping the face of social media. As a new eMarketer report points out, video is now center stage on every major social media platform. Views are up, engagement is up, and yes, ads
What The Social Video Trend Means For Digital Marketers Read More »
Free Advertising: How to Get People Sharing Your Content Running a business can be expensive, and many budgets don’t allow room for a hefty advertising bill. Fortunately, there are things businesses can do to get the word out without breaking the bank. Although every business is different, the universal principles of advertising are the same.
Free Advertising: How to Get People Sharing Your Content Read More »
“I don’t know about social commerce overall but I definitely know that our users often want to buy the things they find on Pinterest,” said Pinterest CEO Ben Silbermann while discussing going public on the NYSE. “A lot of people say they discovered a product or service while browsing Pinterest,” says Silbermann. “We just want
UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost There has been some interesting news this week, including the fact that the UK government is suggesting banning the
We take a look back at some of the trends in tech, digital and marketing in China from the start of the year. If you want to talk to our Asia-Pacific team, get in touch. Seniors are the next market to look out for in China Seniors – defined as those 60 years and older
Four marketing trends from China in Q1 2019 – Econsultancy Read More »
