Advertising

Three tech trends set to impact digital advertising beyond 2019 – Econsultancy

Advertising, Innovation and Trends /

Global digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to continue, with digital advertising predicted to represent 50% of total advertising spend across the world this year. While immediate investment is something of a certainty, what trends are […]

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How brands are celebrating Easter in Asia-Pacific – Econsultancy

Advertising /

Easter is upon us and many food brands are capitalizing on the holiday to engage with consumers using a variety of marketing techniques. While it doesn’t have the duration or the cultural breadth of Christmas, Easter is a time when consumers are heavy shoppers of confectionery, especially chocolate. IBISWorld estimates that Easter accounts for US$6.1

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How to Effectively Use LinkedIn Ads for B2B Companies

Advertising /

How to Effectively Use LinkedIn Ads for B2B Companies For consumer-facing brands, the preferred social media platforms have always been Facebook, Twitter, Instagram and YouTube. But for B2B companies, LinkedIn has always played a special role, thanks primarily to its audience of 500 million business-focused individuals. LinkedIn advertising spending is now up 10 percent on

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Know Your Audience: 5 Ways to Find Your Target Market on Social Media

Advertising, Cases & Causes /

Know Your Audience: 5 Ways to Find Your Target Market on Social Media Social media has permanently altered the way we communicate with the world around us. Some believe this change will lead to the downfall of society — but, they said the same thing about the printing press. The truth is, social media has

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A day in the life of… Creative Director at TWELVE – Econsultancy

A day in the life, Advertising, Agencies /

Derek Bain is Creative Director at TWELVE – and he’s a fan of FIFA19, good pens and Skittles. Let’s find out more about Bain in our latest ‘Day in the Life’ interview. Remember, if you’d like to be featured, get in touch. Please describe your job: What do you do? I’m Creative Director at the

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CLV is a key success metric for leading performance marketing agencies – Econsultancy

Advertising, Agencies, performance marketing /

What sets leading performance agencies apart from the mainstream? Econsultancy’s report, The Performance Agency Plan for Growth (in partnership with Google) delves into this topic in depth. The report is based on an online survey of nearly 400 senior executives from performance marketing agencies, with leading agencies being contrasted against the mainstream by their 2018

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Join Econsultancy APAC’s AMA event – Econsultancy

Advertising, Agencies, in-house, Process and Project Management /

In March, Unilever announced that they saved more than €500 million (US$562 million) in 2018 by moving some of the brand’s marketing from agency to an in-house team. The savings were achieved by creating “more content in-house while making existing assets go further”, according to Campaign. So, what does this announcement mean for brands? Should

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A glossary of martech terminology – Econsultancy

adtech, Advertising, AI/Machine learning, marketing automation, MarTech /

If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become. But the articles about marketing technology which set out to explain things can be just as difficult to parse, crowded

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We Can Look at What We Are Incentivizing, Says Twitter CEO

Advertising, CEOTrends, DigitalMarketingNews, gdpr, InfluencerMarketingPro, Jack Dorsey, SocialMediaNews, twitter /

“We can look at what we are incentivizing,” says Twitter CEO Jack Dorsey. “We can look at the very foundational nature of the service and making sure we are not incentivizing behaviors that would take away from health. Those are the questions that we are asking and it will lead to some fundamental shifts in

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How HSBC refreshed its brand with a “universal” sound – Econsultancy

Advertising, HSBC, sound /

If someone asked you to name a brand with an iconic signature sound, which brands would spring to mind? Perhaps it would be Intel, with its omnipresent four-note chime. Or the Mac start-up chord. Maybe your mind would go to one of the most well-known advertising jingles, McDonald’s’ “I’m Lovin’ It”. Personally, I’m a fan

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