Location Sciences provides attribution for online to offline and out-of-home campaigns, authentication of location accuracy and audiences, and a range of other insight and data CEO Mark Slade joins us today to talk about the skills needed in his job, his secret for securing growth, and his favourite business tools. Please describe your job: What […]
A day in the life of… CEO of Location Sciences – Econsultancy Read More »
Brexit. I think we can all agree that the subject has been the biggest topic of national debate in the UK over the past two years, with no sign of letting up any time soon. Naturally, an onslaught of online content has surfaced since the referendum that sides with, sides against or makes a downright
10 Brexit-inspired marketing campaigns – Econsultancy Read More »
The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question: Q: What common marketing strategies should entrepreneurs avoid and what should they
13 Fatal Marketing Mistakes That Could Sink Your Business Read More »
Level Up Your Digital Campaigns by Using Automation with Mailchimp Email marketing is one of the most effective ways of promoting a business, moving prospects into your sales funnel, and giving value to loyal customers. However, running marketing campaigns manually can be highly tedious especially if your business has a rapidly growing email list. This
Level Up Your Digital Campaigns by Using Automation with Mailchimp Read More »
The holy fasting month of Ramadan is rapidly approaching and, as always, brands are looking for ways to take part. Here are a few ways global brands participated in Malaysia in 2018 – and some tips for marketers who are aiming to take part in 2019. Starting 5th May 2019, Muslims worldwide fast during daylight
Marketing during Ramadan in Malaysia in 2019 – Econsultancy Read More »
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry? At the time, the company back-pedalled and claimed that the product placement was not intended as an ad, insisting that it was “continuing to experiment with new ways to
Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not all of Airbnb’s creative efforts have gone smoothly (have a look at Floating World and Shell, the once-evicted
10 examples of great Airbnb marketing creative – Econsultancy Read More »
Every year, pharma companies spend billions of dollars promoting their drugs. But today pharma marketers face potentially existential threats to the way they operate: the industry’s reputation woes have sparked talks of regulation that could severely limit or even put an end to many of their existing marketing efforts. The latest regulatory threat: new taxes
Are pharma marketers targeting the wrong people? – Econsultancy Read More »
How to Maximize Facebook Lead Gen Ads for Your Business Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and services while engaging with their target audience. Now, companies across
How to Maximize Facebook Lead Gen Ads for Your Business Read More »
Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion. It is probably no
So Long Traditional Advertising; Hello Digital Advertising Read More »
