Advertising

Five ways brands can prevent consumers from seeing them as dispensable – Econsultancy

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Bad news for brands: according to ad agency Havas’ latest Meaningful Brands survey, which this year polled over 350,000 individuals in 31 countries, consumers wouldn’t care if more than three-quarters (77%) of the brands on a list of 1,800 simply disappeared. It’s the highest percentage the firm has ever seen in the decade it has […]

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How brands in APAC are showing their support for International Women’s Day 2019 – Econsultancy

Advertising, International Women's Day, IWD /

International Women’s Day 2019, on March 8th, is rapidly approaching and, in previous years, brands have been keen to associate themselves with the worthy causes of women’s rights and gender equality globally.  How are brands in Asia-Pacific approaching it this year? International Women’s Day 2019, on March 8th, is rapidly approaching and, in previous years,

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5 Online Marketing Funnels You Probably Aren’t Using (But Should)

Advertising, business sales, content funnels, Content marketing, Digital Marketing, Entrepreneurship, Internet & WWW, Marketing & Advertising, Marketing & PR, Online Marketing, Online Marketing & Advertising, sales funnel, small business /

An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years.  Most already have at least some type of lead funnels or sales funnels in place. However, there are several

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Taking Advantage Of AI In Social Media Marketing

Advertising, Content marketing, Digital Marketing, Marketing, Social Media, Social media marketing, Social Media Strategy /

Taking Advantage Of AI In Social Media Marketing The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use. AI vs. data analytics In fact, you can think of AI as

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News Roundup 22nd February 2019

Advertising, Digital Marketing Skills, Facebook, Google ads, Social media marketing, YouTube marketing /

Facebook called “digital gangsters” by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats A new parliamentary report has found that Facebook has broken regulations and has called on the UK government

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Why competitive analysis is important before starting a digital marketing strategy

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Why competitive analysis is important before starting a digital marketing strategy The importance of knowing what other organisations in your market are doing on social media cannot be overlooked, as this knowledge will give you comparative context for your digital marketing strategy. With this in mind, competitive analysis should be an important part of your

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A New Way To Think About Social Media Influencers

Advertising, branding, Business, Content marketing, Facebook, Influencer marketing, Media And Journalism, Social Media, Social media marketing /

A New Way To Think About Social Media Influencers Amtrak has a new twist on the classic social media influencer strategy. As part of its new #AmtrakTakeMeThere promotion, Amtrak is willing to offer free round-trip travel on any long-distance train route as well as $1,000 in travel cash for fans and followers who can demonstrate that they

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