Advertising

The best Asia-Pacific digital marketing stats from January 2019 – Econsultancy

Advertising, APAC stats, digital transformation /

This month’s roundup of digital stats from Asia Pacific is lacking visuals, but is still compelling. We cover everything from radio ad sales in Australia to retailers delaying digital transformation across the region. As ever, for more stats you can head over to the Internet Statistics Database. Mobile will account for more than 75% of […]

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10 examples of great Disney marketing campaigns – Econsultancy

Advertising, Content, Disney, social, Star Wars /

There are two difficulties with a roundup like this – Disney is massive and it’s often hard to disentangle product and marketing. The company creates such strong stories/brands that all of its media can appear to work seamlessly. Nevertheless, we’ve picked out some examples of what could be termed marketing expertise by the film juggernaut.

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10 examples of great travel marketing campaigns – Econsultancy

Advertising, AirBnB, Content, experiential marketing, social, Virgin America, visit Britain /

Great marketing creative is always popular on the Econsultancy blog. Now, I want to pick some pearls from across a sector. This week, I’ve chosen travel – enjoy! 1. Inspired by Iceland Promote Iceland’s website, Inspired by Iceland, and its accompanying campaigns since 2010 (the year of  eruption) have been a joy to interact with. At

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A day in the life of… founder and CEO of Smartology – Econsultancy

Advertising, contextual advertising /

Mark Bembridge is founder and CEO of Smartology, the adtech company that contextually places ads on premium publisher websites. Smartology was founded in London in 2010, initially working with the BBC, FT, Independent and Evening Standard to target editorial content. In 2012, the technology was applied to advertising, with SmartMatch becoming a fully fledged platform

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Four changes that can save the agency business model – Econsultancy

Advertising, Agencies /

An article published in Campaign yesterday has struck a chord with many people working within the advertising agency world. Quoting a study by business design consultancy Blueprint, the article describes a broken business model which is sucking the life out of its talent. The report is stinging, with mention of ageism, perks to mask poor

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5 Tips to Running a Highly Effective Facebook Nationwide Sweepstakes

Advertising /

5 Tips to Running a Highly Effective Facebook Nationwide Sweepstakes Sweepstakes are a highly effective method of introducing and promoting a new product on the market. It is also a good way of introducing an existing product to a whole new customer base and engaging loyal customers as well. These activities encourage people to spread

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Gillette’s “The Best Men Can Be” campaign might not have been the brand’s best move – Econsultancy

Advertising, Gillette /

Brands are increasingly taking a stand on social and political issues, and for a seemingly logical reason: according to some polls, as many as nearly three-quarters of consumers believe companies should go stand for something more than just the products or services they sell. Younger consumers in particular are more likely to patronize brands whose

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