The top 3 reasons why people buy Instagram followers Instagram is a popular social media platform. You can share pictures and other content easily on Instagram. People buy Instagram followers for various reasons. For business, this will enhance their brand visibility hence open up more markets. For celebrities, it is a simpler way of gaining […]
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Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. In some previous years new digital marketing disciplines emerged e.g. search engine marketing, social media marketing, mobile marketing, content marketing, influencer marketing and others. I cannot see
Ashley Friedlein’s marketing and digital trends for 2019 – Econsultancy Read More »
“Less than 60% of digital traffic is human”(New York Magazine) Sound like a sci-fi movie treatment? BUT, it’s not! Rather this is the digital media landscape you face as a marketer. No surprise that consumer trust has declined to an all-time low! Further, non-human digital traffic also applies to search, social media and influencer marketing.
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With a wealth of inspiration at consumers’ fingertips, clever marketing creative has never been more important for the travel and tourism industry. 2018 saw a number of brands launch creative and innovative travel marketing campaigns. Here are seven we think are particularly noteworthy. Tourism Ireland’s ‘Fill your heart…’ Towards the end of the year, Tourism
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Audience data is still under-leveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off upstarts. Publishers are being pinched, and they must optimize every opportunity to
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McDonald’s has come with some clever marketing campaigns over the years, often using digital to drive people towards those magical Golden Arches. These campaigns not only drive footfall to restaurants, but also help to increase brand loyalty and engagement. We’ve put together ten examples from across the world where McDonald’s has succeeded. 1. Hands Full
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With limited fanfare, Amazon has built a multi-billion dollar advertising business that some observers believe could not grow at the expense of digital advertising’s so-called duopolists, Google and Facebook, but one day even threaten their dominance. Increasingly, Amazon’s ability to entice brands into sending it their ad dollars is being bolstered by the company’s unique
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Automotive marketing campaigns have come a long way from winding roads and glamorous locations. With today’s discerning consumers increasingly interested in technology and innovation, automotive brands need to do more than put a celebrity behind the wheel in order to impress. With this in mind, here are six automotive campaigns from the past few years
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The second half of Aitarget’s how-to guide for fintech companies to improve their online creatives and outperform the competition In part one, we shared how advertisers have such little time to capture social media users’ attention (average users spend only 2.5 seconds interacting on desktop, only 1.7 seconds on mobile), three universal keys, and some
Converting Ad Sets to Income – Part 2 Read More »
A Review of Several Instagram Growth Services Instagram has become a dominant platform for marketing strategies for businesses and brands. Everyone wants more followers – but as a business or brand, you should always be looking for more efficient and functional ways to boost your engagement levels on Instagram. This list includes the major players
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