How to Get More Instagram Followers with Ads Instagram is a fascinating platform that attracts more and more users. And the trend is still strong. Probably soon after I published this article, the 10 million limit was cracked. The “small” photo sharing service is far more than just a hype and already belongs to […]
Five free tools that can make you successful in influencer marketing from NoxInfluencer What is influencer marketing? Influencer marketing is a form of business relationship which exists between a brand and an individual (influencer marketer) who is capable of having a positive effect on the purchase decision of the brand’s target market through tailored contents
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By Emma Smith Media relations—the cultivation of a mutually beneficial relationship between a company and journalists—is an instrumental part of a well-oiled public relations campaign. According to research by Cision, “Audiences view earned media as the most authentic form of marketing.” Indeed, for many firms, a strategically placed article can lend invaluable third-party validation and credibility,
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Not a dull year, was it? Well, perhaps a little, with the thorny and seemingly subjective issue of how to comply with the General Data Protection Regulation dominating debate until the spring. Beyond GDPR, there’s been Brexit, and Facebook’s misdemeanours (with a thread drawn through all three). And in the more enjoyable world of brand
Christmas is a time for fun, family, and a whole heap of festive-related marketing. While the ‘holiday’ period now stretches from Black Friday all the way through to New Year, many brands still choose December to get us well and truly in the Christmas (and gift giving) spirit. Here are eight of the best festive
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In today’s digital era, businesses have never been more able to connect with their customers – both locally and all over the world. And this holiday season, 34% of consumers say they plan to spend more than they did last year; 36% plan to spend more online, according to research by Qriously. So what can your
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In partnership with Simply Business 4th in a series of articles exploring how to make 2019 your business’s best year yet. By Rieva Lesonsky Last week we talked about the innovations in local marketing small business owners need to adopt to be successful in 2019. Now, we’re going to discuss other marketing trends that are essential
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Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook’s pop-up attempt to re-build trust One of the biggest news stories this week has to be Google being questioned by Congress about how search works, data
We’ve taken a look at some of the biggest Christmas advert offerings this year to see which hit the mark and which were a big miss Once again, the battle for the title of best Christmas advert has been raging among retailers. With spending on festive campaigns during the last quarter of the year expected
Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most Western markets. While there are several key players, including Haosou, Sogou, and Shenma, in the
