Advertising

the importance of first-party data and lookalike audiences – Econsultancy

Advertising, AI/Machine learning /

Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences. As with any new technology, there are early adopters and those that follow. So how are forward-thinking brands putting machine learning to […]

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How to help customers feel good about your brand – Econsultancy

Advertising, Brexit /

Heading into a recession, experience tells us that customers will be looking at more ways to save on their spending, whilst brands will be looking to save on their media spend. The British Retail Consortium have reported a slowdown in retail sales in the second half of 2019. Whilst during the 2008/09 recession, UK advertising

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Five unique travel marketing campaigns in 2019 that show a shift to emotional storytelling – Econsultancy

Advertising, creative, tourism /

In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world. As well as creating a narrative that emotionally resonates with consumers, this increasingly means campaigns that evoke a sense of surrealism or escapism. Looking ahead, a survey by Skift has found that 90%

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Nine powerful breast cancer awareness campaigns – Econsultancy

Advertising /

October may be the season of cozy jumpers, scary movies and pumpkin-spiced everything, but most importantly it’s Breast Cancer Awareness Month. Breast cancer is the most common form of cancer, with one in seven women in the UK expected to develop the disease during their lifetime according to Breast Cancer Now. By increasing awareness, it

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With pharma sales rep contact on the decline, physicians turn to the internet – Econsultancy

Advertising, Sales /

According to Decision Resources Group (DRG)’s 2019 ePharma Physician Report, physicians are seeing fewer pharma sales reps than ever before and increasingly relying on their own use of the internet to answer questions about prescription drugs and biologics. Just over half (54%) of physicians the research firm polled said that they have met with pharma

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“You may know we’ve been trying to ban the use of the word digital” – Econsultancy

Advertising, Agencies, top 100 digital agencies, WPP /

In only his first year as CEO of WPP, Mark Read has been voted by his peers as the industry’s most influential person (according to Econsultancy’s Top 100 Digital Agencies report, sponsored by MiQ and set to be released on Friday). Nick Watt, Econsultancy’s Head of Partner Content, took the opportunity to talk to Read

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16 Creative Ways to Get Press Coverage for Your Small Business | Company Profile

Advertising, Content marketing, how to get free media coverage, how to get press coverage for your business, Marketing & PR /

By Abhishek Talreja Richard Branson once said: “A good PR story is infinitely more effective than a front page ad.” In other words, press coverage is priceless, but where do you start? To find out more, we asked 16 marketing experts and entrepreneurs to share interesting and cost-effective ways to get media coverage. 1. Develop

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What brands can learn from ITV’s ‘Get Britain Talking’ campaign – Econsultancy

Advertising, ITV /

According to the charity, Mind, one in four people in the UK will be affected by a mental health problem this year, and one in six people in England will experience a common mental health problem in any given week. With statistics like this, it’s no surprise that the conversation around mental health is getting

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