Attracting new clients is one of the biggest challenges for small business owners. One of the first items that comes to mind when thinking how to find new clients is a company’s brand. What’s the best way to make sure your business sticks in the mind of everyone who sees it? Make smart design choices! […]
5 Ways To Make Your Small Business Memorable With Design Read More »
Here’s the best Asia Pacific stats we’ve seen in November 2018. The round-up includes news about Singles Day sales, luxury shoppers, ad intelligence, and CX. Be sure to check out the Internet Statistics Database for lots more. Chinese consumers to account for 45% of global sales by 2025 Bain’s latest annual luxury report has revealed
The best APAC digital marketing stats from November 2018 Read More »
Jonathan Lewis is Global Head of Teads Studio, an interactive creative and data platform for advertisers. Econsultancy caught up to him to find out about his role as a Global Head of Creative, the skills and tools he finds most critical in his work, his favourite ad campaigns, and his advice for anyone looking to make
Social media has given every individual and organization a public voice, and people are eager to share their opinions on the latest hot-button issue. So should your business take a stance on controversial topics, or stay out of the fray? To find out, we asked members of Young Entrepreneur Council (YEC) the following: Q. What is your best advice
12 Ways for Businesses to Deal With Hot-Button Topics on Social Media Read More »
4 Ways to Organize Your Ad Stack for Optimal Revenue Beginner networks like Google AdSense limit what you can achieve as a publisher. Moving on to more sophisticated advertising partners helps you increase your ad revenue, and organizing your ad stack is a great place to start. If you’re unaware of how to balance multiple ad networks,
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The bed-in-a-box mattress market has become particularly crowded in the past few years. According to Zion, it is set to grow even further in future, potentially reaching $43 billion by 2024. Eve Sleep is one of the UK’s biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated
No matter what a brand sells, it seems that today it is engaged in the business of storytelling. Of course, some brands are better at storytelling than others, and that increasingly influences whether a brand is able to cut through the clutter or not when trying to reach consumers in highly-competitive marketing channels. Here are
Five ways brands can tell more compelling stories Read More »
Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth
10 inspiring digital marketing campaigns from Coca-Cola Read More »
The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we’re seeing a sea-change in the way brands represent and market to women, fuelled by social and political movements. There’s still work to be done, of course. That beach body campaign wasn’t all that
17 marketing campaigns with a positive message for women Read More »
The day you start a business is the same day you begin to build its brand. You must be thorough in understanding the brand of yourself, and your company so you can convey it to the public from day one. Although the brand might alter in the future, you must have an awareness of what
4 Questions You Need to Answer to Build Your Brand Read More »
