By Sujan Patel Email can be one of the most powerful tools in a salesperson’s arsenal, but only if it’s wielded appropriately. If you’ve tried cold sales email campaigns before but had lackluster results, don’t assume that your emails themselves were to blame. It could be that you haven’t yet hit on the correct combination of […]
Let’s recap. It’s been almost a year since Facebook’s public debacle with Cambridge Analytica. If you don’t recall, this lead up to a nasty Anti-Facebook hashtag campaign, a probing online community, and lots of emails about data and privacy policy changes in your inbox. Yes, that Facebook. In September 2017, Mark Zuckerberg went Live on
What Advertisers Really Think About Facebook’s Ad Transparency Feature Read More »
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect
Google Ads Changes for Small Business Owners [Podcast] Read More »
The Power of Promoted Carousel Ads on Pintrest Stunning the advertising and marketing world this past Thursday, the social media giant Pinterest unveiled their heavily researched and vetted Promoted Carousel ad technology that will empower any and all brand offerings to give the consumer up to five distinct and separate images at any time, on
Cleaning brand Clorox is using data collected from internet-connected thermometers sold by a company called Kinsa to target its products, which include disinfecting wipes, to consumers who live in areas where there are increases in fevers. According to Inder Singh, Kinsa’s founder and CEO, “We take data from our users, we aggregate it, we do
How Clorox uses data from smart thermometers to target digital ads Read More »
Twitter CFO Ned Segal says that Twitter’s work over the last couple of years designed to improve advertiser ROI and success on the platform is starting to resonate with advertisers. Twitter CFO Ned Segal recently discussed Twitter’s advertising initiatives, how they are dealing with suspicious accounts and how they are working to improve the health
Twitter CFO on How Their Strategy of Increasing ROI for Advertisers is Paying Off Read More »
Orbis Research estimates that the Global eLearning industry will reach $275 billion by 2022… That’s an annual growth rate of a staggering 7.5%. It’s a sitting digital giant with enormous potential, driven by flexible learning environments and increased credibility applied to online learning ecosystems. With this rapid growth comes a steady rise in competition for
How to Drive Targeted Traffic Using Niche-Specific PPC Networks Read More »
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within the App Store. Toni Sacconaghi, Analyst at Bernstein, recently predicted that Apple would increasingly focus on and expand its advertising business:
The pharma industry is scrambling after a proposal that would require pharma companies to disclose list prices for drugs in television commercials has been put forth by the US Department of Health and Human Services. The US is one of just two countries that allows pharma companies to market direct-to-consumer (DTC), and television has historically
What the TV pricing disclosure proposal means to US pharma marketers Read More »
By Andrew Schydlowsky In an increasingly commoditized global economy, where often the only thing a business has to distinguish itself from the competition is its unique brand, companies have begun to more fully appreciate the importance of enhancing and safeguarding their brands. This helps explain why the concept of “brand safety” has become one of
How to Protect Your Company’s Most Valuable Asset: Your Brand Read More »
