#ThisGirlCan is the renowned and hugely successful marketing campaign by Sport England which set out to tackle the gender gap in sports participation, and has got 3.9 million women exercising as a result. At Festival of Marketing day one, Kate Dale, Head of Digital Strategy at Sport England, talked about how the campaign tackled the […]
By Sarah Aboulhosn Marketers are busier than ever. Every new season brings new trends and projections for what channels, platforms, and mediums will produce the highest conversions and be the next big thing in lead generation. As the means for generating leads changes, the conversion process is also changing. This is causing companies, and most
How to Tackle Lead Generation: Tips From Top Agency Marketers Read More »
The statistics have never been clearer about why advertisers need to be present on mobile. But far too many advertisers still view mobile as an “add-on”, according to Chris Childs, Managing Director UK at TabMo, a creative mobile demand-side platform. “I’d like to see mobile advertising become more thought-of, more bespoke, and less of an
From AR to bendy screens: What’s next for mobile advertising? Read More »
But the time has come to give Gilbert the ‘Day in the life’ treatment. So, here’s what Daniel gets up to every day. (Remember to visit Econsultancy Jobs if you are looking for a new role yourself.) Econsultancy: Please describe your job: What do you do? Daniel Gilbert: I am the CEO of Brainlabs, a
By Alicia Galan Something’s changed. You don’t feel as inspired anymore. You’re not getting the same enthusiastic responses you used to. You try to fall back in love, but something feels . . . off. Your brand is just like any other relationship. It’s complicated. There are issues. Issues are natural; they don’t mean that
As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin Tank, felt as 2017 was drawing to a close. As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little
Do Twitter Ads Really Work? 17.2 Million Views From a Single Tweet Read More »
Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive. He says Twitter has never been more clear about what is our superpower. Matt Derella, Global Vice President, Revenue and Content Partnerships for Twitter,
We’ve Never Been More Clear About What is Our Superpower Read More »
Co-op advertising is nothing new. Retailers and brands have long partnered to share advertising costs and drive additional sales. Traditional co-op advertising agreements are visible in TV spots and every Sunday circular driving avocado buyers to Whole Foods. About 80% of today’s co-op advertising dollars are spent offline. However, most retailers spend the vast majority
Why digital co-op advertising will grow faster than any other ad format Read More »
Connected TV (CTV) is taking the world by storm. We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK. Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain
Connected TV: How to use the final weapon in the cross-device arsenal Read More »
It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality. While the success of Pokémon Go has tapered off, and we are years from living in the promised future where we are spammed to
Is Now The Time To Use Augmented Reality In Your Business? Read More »
