Mary Keane-Dawson believes that something is fundamentally broken about the way we advertise. “We’re living in a world where one or two massive media companies own the identity of the consumer, and they own the means by which the advertiser can have a conversation with them. “Clients are becoming disillusioned with the effectiveness of their […]
According to Outsmart, out of home advertising grew 5.3% from Q1 2017 to reach £267 million in Q1 2018. Boosted by investment, it’s also been reported that the distribution of digital screens is on the rise, leading to a number of big brands creating innovative and exciting campaigns to reach audiences. Here’s some of the
3 Ways Holiday-Themed Marketing Can Boost Lead Generation As we approach autumn and the holiday season, it’s important to gear up for the rush of activity that occurs in almost every industry. Small businesses, individuals, and even larger corporations all tend to spend more during the last few months of the year. In fact, Facebook
3 Ways Holiday-Themed Marketing Can Boost Lead Generation Read More »
All right, that’s it – I’m calling time out. Brand marketing has finally gone too far. We’ve all witnessed the cringe-inducing results of brands trying too hard to seem hip and cool and appeal to a younger generation, like Pepsi’s painfully tone-deaf “social justice” ad, or every brand that tried to use a meme and failed. But late last
SMDH, P&G: Why brands need to stop trying to be ‘young’ and ‘internet’ Read More »
Pharma marketers, like marketers in just about every industry, are pouring more and more of their dollars into digital channels. A small but growing number are even eyeing new technologies like AR and VR to engage consumers, but according to a new report by CMI/Compas, marketers might not want to ditch traditional channels when it
Integrated print/digital campaigns could be what the doctor ordered for pharma marketers Read More »
By Michael Quoc Newspaper coupons may seem like a relic from the past, but coupons are bigger and better than ever. With the rise of the internet, digital coupons have become widely available on coupon websites, smartphone apps, and more. The majority of today’s consumers regularly use coupons, regardless of whether they make $250,000 or
The Marketer’s Guide to Coupon Affiliate Websites Read More »
The US Senate recently passed an amendment that would require pharmaceutical companies to list prices of their prescription drugs in direct-to-consumer (DTC) ads. If the Durbin-Grassley amendment makes it through the Congressional reconciliation process intact, it could present some big new complications for pharma marketers in the US. Pharma companies are already required to list
The US might require pharma ads to disclose pricing: what marketers need to know Read More »
By Olivia Katulka IHOb. Excuse me? That’s exactly how it went down during my morning routine Twitter scroll last June. How dare they ditch their glorious pancakes and flip my world upside down. I was ticked off to say that least. IHOP vs. IHOb The guesses as to what that unwanted “B” stood for started
How to Make a Big PR Splash With Publicity Stunts Read More »
LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to market your business — especially with the addition of a new, personalized ad format. Introducing Dynamic Ads LinkedIn has released a new ad-type called Dynamic Ads. In the Dynamic Ads launch
We’re diving into September with a top-notch roundup of stats. This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more too. Let’s get down to business. Over half of teens are influenced by ethics when buying a brand According to
The best digital marketing stats we’ve seen this week Read More »
