4 Secrets to Compelling Content Marketing that Punches Through the Noise When you sit down to write content to fill your content marketing calendar, you’re taking time to create content that you believe will win over your target audience. It might sound simple, but weak content hurts more than it helps. You have a very […]
4 Secrets to Compelling Content Marketing that Punches Through the Noise Read More »
Experiential advertising is the talk of the advertising industry because it combines search, social, and digital with the human senses of sight, hearing, smell, taste, and touch in order to form marketing connections organically. It’s thought that these organic connections will create memorable and impactful experiences that will build true brand loyalty that won’t easily
Experiential Advertising – Where Live Advertising is Exploding Read More »
If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) that to leave them out of your strategy is to not have an online strategy
Facebook and Google Ads – The Keys to Small Business Paid Search Read More »
Social media marketing expert and speaker Ben Malol was recently interviewed at Affiliate World Europe 2018 in Barcelona about how marketers should approach marketing. “I’d say the biggest key takeaway is that when marketers and advertisers actually go into this world, the first thing that they come in is that they want to make money, they want to be successful, so
As a paid search specialist, I watch ailing PPC campaigns come hobbling into the office with a wide variety of maladies. The symptoms range from minor financial discomfort to severe hemorrhaging of cash. My job is to figure out what to do with these campaigns before it’s too late. It’s a lot like running triage
4 Simple AdWords Features That Every Beginner Overlooks Read More »
When you think of advertising, your first association might be with attracting new customers. Ads are supposed to reach out to audiences unknown, introduce them to your brand, and bring them on board. But in reality, advertising can be used effectively throughout the customer journey. It’s not only a tool to reach prospective clients; it
The Role of Advertising in Guiding the Perfect Customer Journey Read More »
More than 300 million people in the U.S. use the internet. This number is continuously growing, and consumers are increasingly reliant on the internet. As more and more consumers use the internet, it’s becoming essential for businesses to also be online. The Manifest surveyed 500 digital marketers and discovered that not only should businesses be
What kind of small business marketing are you doing—and who’s doing it for you? Small business owners aren’t taking full advantage of the digital marketing opportunities available to them—possibly because they are trying to do too much themselves, according to a couple of recent studies. To find out if you’re messing up your small business
Small Business Marketing: Are You Doing It Right? Read More »
Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. Below we’ll take a look at
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By Hugh Beaulac You may already have an Instagram account, and know how to edit your profile and post photos. But is there a difference between posting selfies and promoting a brand? Well, yes! As a self-taught social media manager, I’ve learned when it comes to promoting a brand on Instagram, merely having a presence there
6 Important Things I’ve Learned From Marketing a Business on Instagram Read More »
