If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly do to stand out from the […]
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With more than a billion websites on the internet, it’s going to take a lot for your brand to stand out from the crowd. At the same time, even if someone does visit your site, it’s likely they will only spend a few seconds scrolling through your content before moving onto the next site. This
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Knowing how to write a marketing plan is key to small business success. That’s because in order for your marketing to succeed, you need to have a plan of attack—also known as a marketing plan. You may have written a marketing plan as part of your business plan when you started your business. Or you
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Your business’s story can entice people to buy from you. Storytelling can draw customers in, hook them, and make them empathize with you. A good story can make people trust your business and build brand awareness. You therefore need to know how to tell your business’s story effectively. At my business, Patriot Software, our story
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Strategies for Promoting Social Media Video Content Experts have predicted that video content will make up most of the Internet’s traffic within a couple of years. Corporations make the investment into video production services because history has shown that these investments provide impactful ROI towards achieving just about any business goal. To capitalize on this,
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With more than 2 billion users worldwide, social media can provide your company with a ripe opportunity to engage with customers and showcase your brand. Creating a strong social media following can also help you become the preferred brand with your customers, and significantly improve customer loyalty and reach. To assist you with your social
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Best Platforms for Your Small Business to Start Marketing Online As the owner of a small business, the thought of advertising online can be quite intimidating. You certainly know that online marketing is an extremely powerful tool, but how do you know where to start? There are many different options available, some of them quite
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By Sujan Patel Launching a product in 2018 is tough. In some industries (think SaaS, mobile applications, and social media sites, for starters), it’s tougher than it’s ever been. Across all industries, about 80% of new products fail. That said, it’s not all doom and gloom for entrepreneurs and corporations looking to launch a product
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Tips for a Successful Influencer Relationship If you are relatively new to the business of marketing, you might be tempted to think that influencer marketing is something of a fad. Working with influencers to reach your market is certainly a trendy technique at the moment, but that doesn’t mean it’s a new idea. In fact,
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Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty of niche marketing is that when you target a smaller, specialized group of consumers, you can enjoy healthy profit margins. However,
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