rawpixel / Pixabay Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale. Since 2012, revenues of subscription businesses have grown nine times faster than […]
Marketing in the Relationship Economy: 7 New Rules Read More »
How much has your business invested in top-quality photography? If you’re like most business owners, photography is an afterthought. It may be essential for some advertising pieces, but overall it’s an extra luxury that isn’t necessary to help your business grow. However, photography has more potential to move your business forward than you realize—and having
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s important to understand what your customers are saying,” Nichole Goodyear told me during this week’s Marketing Smarts Podcast, but then added, “It’s more important, from a marketer’s perspective, to ask, ‘What do you want them to be saying?’” Once
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When I talked with Scott Brinker about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths”: 1. IT needs to move farther out of the business of managing and implementing all of the technology
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! People running non-profits are under attack by zombies! Idea zombies, that is. This was the topic of John Haydon’s session at the recent Blog World Expo in Los Angeles and the starting point for our conversation in this episode of
Profit – Marketing Smarts: Saving Non-Profits from Zombie Ideas! : Marketing Podcast Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Marketers understand what rhetoric’s all about,” says Jay Heinrichs, this week’s Marketing Smarts podcast guest. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view
Marketing Smarts: Rhetoric and the Art of Persuasion : Marketing Podcast Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into “core metrics your company is already measuring,” Marketing Smarts guest Nichole Kelly says. Years ago, I heard
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “When people bring someone in to do social media,” Shannon Paul told me in the most recent episode of Marketing Smarts, “they envision having someone on the front lines who everyone else is going to tell what to say and
Marketing Smarts Podcast: How Will This Brand Live and Breathe? : Marketing Podcast Read More »
Influencer marketing is growing in popularity, and for good reason. It’s estimated that influencer marketing content yields an ROI that’s 11 times higher than other, traditional forms of digital marketing, according to TapInfluence. If you can get your content in the hands of an influencer, or work with an influencer on a key piece of content,
7 Easy Ways to Introduce Yourself to an Influencer—And Get Noticed! Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! We all know that our marketing materials solve our problems. But do they solve other people’s problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast. We have a
Marketing Smarts Podcast: How Useful Is Your Marketing? : Marketing Podcast Read More »
