Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Marketing only has so many things to talk about and eventually you get to the point where it has to be about the mindset.” Julien Smith, author of The Flinch and co-author (along with Chris Brogan) of Trust Agents, was […]
Marketing Smarts Podcast: Are You the Problem? : Marketing Podcast Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! A recent survey by the CMO Council found that only “9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age.” That is troubling, and not a little
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I talk to Mike Troiano of Holland-Mark, a marketing strategy firm based in Boston, about the crisis in the traditional marketing communications function—which has, in his view, “lost a seat at the grown-up table.” “Marketers became
By Lilach Bullock Are you not getting enough results from your influencer marketing campaigns? This can be doubly frustrating as you’ve probably heard numerous times how influencer marketing is all the rage right now and how it can yield amazing results for businesses. But, thankfully, it’s usually one of a few common mistakes that are
Here’s Why Your Influencer Marketing Campaign Isn’t Getting You the ROI You Expected Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! My guest on Marketing Smarts this week is Michael Brenner, senior director of global marketing and content strategy at SAP. (Michael will be presenting a session on the “How” of content marketing at our B2B Forum in October. Use the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scientists have long tracked eye movement to help us understand how we read and how we perceive and interpret images, as well as the complex relationship between seeing and cognition more generally. More recently, sophisticated eye tracking technology has helped
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I interview Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as “the original Big Data company”; FRONTLINE called it “one of the biggest companies you’ve never heard of.”
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Weiss, managing director at figure18, was the kick-off speaker for MarketingProfs University’s Presentations Unleashed course (which is still available on demand, if you are interested). As you might expect from someone charged with that role (kicking off a course
By Joseph Giunta When was the last time you remembered an advertising message? Was it one that took the product seriously or one that had a touch of humor, and maybe even put a smile on your face? Most marketing studies validate the use of humor in advertising, even though some experts still believe they
Boost Advertising Results with Custom Gag Cartoons Read More »
Whether you’re a NASCAR devotee or a casual fan, you’re accustomed to seeing cars whizzing around the track at nearly 200 miles per hour. Even with the dizzying speed, it’s easy to spot the brand logos and decals on each car (and on each driver’s uniform), especially if you’re watching at home on an HD
Sponsorship, Brand Activation, and Fan-Building Tips: NASCAR Read More »
