Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Cornyn is a food branding expert. As president at DINE—The Food and Drink Agency, Chris has worked with brands across the entire food industry, including Mrs. Fields Cookies, Starbucks, Green Giant, Yoplait, Betty Crocker, and Black Angus. His skills include […]
If you’re not already familiar with Kevin Kelly’s 1,000 true fans article, then I strongly recommend you add it to your reading list. The major takeaway for small business owners, marketers and entrepreneurs is that you don’t need millions of followers to have a successful business. In fact 1,000 true fans will be more than enough
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Here’s a mind-blowing stat: According to the latest ratings data from Nielsen, AM/FM radio reaches more people each week than any other medium in the U.S., including TV, smartphone videos, streaming radio, and podcasts. Overall, some 228.5 million consumers tune in to AM/FM radio at least once a week—more than the 203.8 million who use
It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their message and growing an audience. You’ve relied on AdSense, banners, pop-ups, and native ad widgets for click revenue. The game is changing… Your readers want the social experience for discovering
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Every brand’s Facebook reach took a huge hit the last time the social network adjusted its algorithm. Organic posts haven’t achieved the same traction since, but there are ways you can strategically use promoted posts and ads to drive engagement.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Brogan is the publisher and CEO of the business magazine Owner. He is a sought-after keynote speaker who has addressed crowds of thousands, he has been on the Dr Phil show, and he once presented to a princess. Chris
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marcus Nelson is the founder of Addvocate, a service that enables and measures employee social sharing. Previously, he was director of social media at Salesforce.com. I invited Marcus to Marketing Smarts to talk about why employees are a brand’s most effective
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Larry Weber is chairman and CEO of Racepoint Global, an advanced marketing services agency. He previously founded Weber Shandwick, the world’s largest PR firm. He is the chairman of the board of directors of the Massachusetts Innovation and Technology Exchange
Facebook has been in hot water recently as a result of the Cambridge Analytica data scandal, where it was revealed that millions of Facebook users had their personal data shared without their knowledge or consent because of an app that one of their Facebook friends had accessed. The Facebook data scandal and the company’s response,
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How do you catch and keep the attention of your audience, and galvanize them into action? This is the Holy Grail of marketing and promotion professionals, and they have to nail it each and every time. That is, if they want to keep working in the industry. The thing is it has all been done
15 Unconventional Advertising Ideas That Set The World On Fire Read More »
