Too busy to read? Just click the play button below to listen to this post. Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. But that’s not the only way to generate new leads […]
With increasing smartphone penetration worldwide, marketers have rightly adopted the mobile-first approach. However, in a world of ad-blocks, marketers need to be careful of delivering content that is irrelevant or annoying. Fortunately, access to location data makes it possible to create highly relevant mobile targeting campaigns by ensuring users receive personalized and useful content at
How Location Data Is Reshaping Mobile Advertising and Attribution Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dorie Clark is a marketing strategist and speaker, a professor at Duke University’s Fuqua School of Business, and a contributor to Forbes and the Harvard Business Journal. She wrote the acclaimed book Reinventing You: Define Your Brand, Imagine Your Future.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ernie Capobianco is CEO of data-driven marketing firm Sq1, an agency that uses conversion optimization to drive predictive modeling. Previously, Ernie was CFO of a multinational billion-dollar traditional ad agency, and seeing his former employer’s clients pour money into marketing campaigns without
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bob Bahramipour is senior vice-president of global business development at InMobi, a mobile advertising platform that enables brands, developers, and publishers to engage global consumers. Bob co-founded the e-commerce startup Switchouse Inc, which he later sold to Amazon. Before that, he worked
As 2018 nears the halfway mark, we thought we’d take a look back. Not just at how the year has rolled out for small businesses, but at how the last decade has changed things. To frame how far we’ve come, here’s a flashback to what was going on in 2007: The very first iPhone was
5 Ways Small Business Marketing Has Evolved—Are You Keeping Up With the Times? Read More »
How Arby’s Uses Social Listening to Understand (and Delight) Its Audience To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates
How Arby’s Uses Social Listening to Understand (and Delight) Its Audience Read More »
How many times have you heard, “according to [consumer insights firm name], millennials live in an experience culture” or some other fact about a huge demographic of the world with broad blanket statements? Having worked in the ad agency world for years I saw a lot of this type of research presented to clients to
How to Move From Generic Consumer Insights to Insights From YOUR Customers Read More »
What is business competition? Business competition is the process of companies and individuals competing in the same industry or field. This sort of competition applies to virtually all businesses and employees. For instance, have you ever competed with a coworker for the same promotion? Signed a non-compete at a job? Even if you simply stopped
How Connecting With Competitors Is Actually Good for Business Read More »
This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was
How Bettina Hein Grows Video Ad Platform Pixability 100% per Year Read More »
