Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling. The brand portfolio has 90% penetration in the UK and its biggest individual brands such as Bisto and Mr Kipling see […]
The popularity of streaming shows no sign of waning. Today, 47% of UK households are signed up to the most popular streaming platforms (including Netflix, NowTV, and Amazon Prime Video), while 56% of US adults also watch web-based TV content. Consequently, there has been a shift in advertising opportunities for brands, with many attempting to
How brands are reaching audiences on ‘ad-free’ streaming platforms – Econsultancy Read More »
Facebook Tests Removing Like Count from Posts by Guest | October 10, 2019 Author: Josh Bruce, BFI Facebook is now testing removing the like counter from timeline posts. This follows Instagram’s decision to hide the number of likes for photos and YouTube’s decision to started phasing out exact counts for public-facing subscriber numbers for channels
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As a client, it’s often difficult to know how much freedom to grant your agency. Leaving agencies to their own devices can result in some unexpected results further down the line. Sticking your oar in too much can frustrate relationships and lead to mixed signals and, ultimately, a confused result. So, how do you go
How to maximise creativity within client-agency relationships – Econsultancy Read More »
This year marks the 9th Rugby World Cup as well as the first time that the tournament has been held in Asia. While Japan alone is representing Asia, the Pacific region has provided five teams including previous champions Australia and New Zealand. Held from September 20th to November 2nd, 2019, total match attendance has exceeded
How global brands are participating in Rugby World Cup 2019 – Econsultancy Read More »
Twitter is the latest company to admit to a privacy faux pas. In a statement Twitter informed users that phone numbers and email addresses intended for security may have inadvertently been used for advertising purposes. Twitter uses Tailored Audiences, a customized version of an industry-standard platform designed to allow “advertisers to target ads to customers
Twitter Accidentally Used Phone Numbers and Email Addresses For Advertising Read More »
October 24th 2019, 3pm BST It’s tough to stay ahead in today’s competitive landscape. This report will give you the insights you need for that edge to stay ahead of the curve. Developed in partnership with Dynata, Econsultancy’s latest report, based on a survey of more than 1,600 client and supply-side respondents operating in 12
Is It Too Late to Get in on the OTT Advertising Wave? A lot of us are still catching our breath from the big streaming takeover that was led by giants like Netflix and Hulu. Advertisers have had to deal with the fact that the days of appointment television are over. Have you been successful
Is It Too Late to Get in on the OTT Advertising Wave? Read More »
What is geofencing marketing? Geofencing has become a powerful ally of some of the most established and renowned business markets in the world. Companies ranging from super-chain restaurants to legendary live music venues have been taking advantage of this flawless and silent data scraping technique. An increase in sales, marketing, and customer identification is the
What is geofencing marketing? – Social Media Explorer Read More »
The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid. This means consent requires an active opt-in. CJEU’s ruling comes as part of a case against the lottery website, Planet49, which asked users to give consent for cookies in order for
EU court rules pre-checked cookie consent is not legally valid – Econsultancy Read More »
