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Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, Marketing Strategy, Mobile, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Adam Lavine is the CEO of FunMobility, a mobile-first agency that delivers interactive marketing campaigns using proprietary HTML5 nanosites. Adam was the founding chair of the Mobile Marketing Association’s mobile coupon standards committee, defining industry standards for the multibillion-dollar segment of […]

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5 Reasons Why Startups Should Never Ignore Trade Shows

Advertising, conferences, conventions, Marketing & PR, Sales & Marketing, SEO BLOG, Trade Show /

By Prianka Dhir I know what you’re thinking—trade shows?! How old school. With endless rows of booths, stacks of pamphlets, and thousands of people crowding the aisles, trade shows don’t exactly have a reputation for being trendy. Despite not being the most enticing form of marketing these days, the trade show industry is expected to

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Market Research – Data, TV, and the Limitless Focus Group: 4C’s Josh Dreller on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, market research, Marketing Strategy, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Josh Dreller is vice-president of product marketing at 4C, a global leader in data science and media technology. He’s been a search marketer since 2003, with a focus on SEM technology. I invited Josh to Marketing Smarts to talk about

Market Research – Data, TV, and the Limitless Focus Group: 4C’s Josh Dreller on Marketing Smarts [Podcast] : Marketing Podcast Read More »

‘Hoax Marketing’ Can Be an Effective Branding Opportunity for Your Company—When Done Well

Advertising, April Fools Day, branding strategies, Hoax marketing, Humor, Marketing, Marketing & PR, SEO BLOG /

Hoax marketing isn’t something new. And while some of you may be hearing the term for the first time, it’s actually a technique that has been used by brands for decades. Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember

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ICO marketing in 2018: from SEO to PPC

Advertising, ICO, Initial Coin Offering, investors, off-page seo, On-page optimisation, PPC, PR, SEO, SEO BLOG, Venture Capital, video /

Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016. ICO’s are rapidly replacing the traditional forms of venture

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Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, Content, Marketing Strategy, segmentation, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Seasoned” marketers will be familiar with the traditional ad buying process (RFPs, negotiation, manual insertion orders, etc.). But the rise of technology has changed the way brands buy ads. “Programmatic” ad buying involves using software to purchase digital advertising, and

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7 Ways to Get (Mostly) Free Publicity for Your Business

Advertising, authority marketing, Marketing, Marketing & PR, Media, media relations, PR, publicity, Sales & Marketing, SEO BLOG /

By Andy Shearer When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your business—one area I focus on is how to create and secure publicity and media. Generally what I hear from many people—especially law firms, dental offices and

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How to Avoid Losing Millions to Ad Fraud: Forensiq’s Amit Joshi on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Online ad fraud is on the rise, and costing companies billions of dollars each year. Display advertising and programmatic ad buys get most of the press, but clever fraudsters are finding new ways to fake video views and mobile ad

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Marketing Strategy – 2016 Yearend Episode: Memorable Holiday Marketing Campaigns : Marketing Podcast

Advertising, Marketing Strategy, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our special yearend episodes for 2013, 2014, and 2015 that featured a group of marketing stars were so popular that we’ve decided to continue the tradition of having a special yearend edition of the Marketing Smarts podcast! To get you holiday-ready, we’ve

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