Brand UPDATED: This post about digital marketing was updated for 2018 to reflect new information and add 20 more examples. Enjoy! The very nature of digital marketing requires that you continually re-evaluate your strategy to stay fresh and current. You don’t have to reinvent the wheel – you just have to upgrade to high-performance tires, customize them […]
30 Brands with the Best Digital Marketing Campaigns Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Few marketing topics get people as riled up as debating the return on investment of traditional television advertising. Whether you believe TV advertising is here to stay or you think it needs to undergo a major overhaul, many marketers will
Addressable TV Advertising: What It Is, Why It’s the Future of TV Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re not sure what “sonic branding” is, think for a second about Intel. When you hear the three-second “Intel Inside” sonic logo, you instantly make the connection between whatever you’re seeing—and hearing—and the Intel brand. With so much emphasis
Sonic Branding: Your Brand’s Personality in 3 Musical Notes Read More »
In January, Dollar Shave Club began its bid to crack the UK market by launching a TV ad campaign. The mail-order razor company’s success stemmed from a brilliant YouTube video that went viral in 2012, generating growth that, four years later, led to a $1 billion buyout by Unilever. Now part of a multinational conglomerate,
The Shift That Is Changing The Way Brands Deliver Digital Campaigns Read More »
There are several “free” strategies, avenues, and tactics you can explore as part of your overall marketing plan, but these approaches are only free if you don’t value the time you’ll be spending on incremental improvements. They’re also going to be inherently incomplete, especially in this era where so much of what is shown on
3 Ways to Improve ROI With Better Marketing Cost Management Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Some marketing and advertising agencies handle all your strategy and implementation needs from soup to nuts, whereas others handle aspects as discrete as Instagram advertising or backlinks. One area that can stymie generalists is Facebook marketing. Between the precipitous drop
Facebook Advertising for B2C & B2B: Strategies, Tactics Read More »
Which features deserve your utmost attention on Instagram and what’s even trending in 2018? We ask because how does your plan of attack change year over year if you’re not aware of the latest trends? We get it–face filters and GIF stickers might not make your business stop on a dime and shift strategies. However,
5 Instagram Trends Changing the Industry in 2018 Read More »
It’s predicted that $8.8 billion will be spent on native advertising in 2018, making it one of the most important marketing trends globally. Due to its non-disruptive approach, native advertising can offer better click-through-rates (CTR), more leads and better online marketing results than traditional advertising. Below is an infographic, and supporting article, that will tell
How To Boost Your Digital Strategy With Native Advertising Read More »
Organic Social Marketing or Paid Social Advertising? Which is the more effective traffic generation and customer acquisition channel between the two? Where should a social media marketer invest their resources – time, effort and dollars (or bitcoins) in 2018? In the social ecosystem, there has been a roaring debate going on for a very long
Social Media Marketing vs Social Media Advertising: Who Will in 2018? Read More »
Lead generation is time intensive and expensive in any industry. Having said that, any time you have the ability to tap into your professional network and generate organic leads is highly beneficial. And whether you realize it or not, your existing customer base is one of the best resources you have available at your disposal.
Boost Your Customer Referrals With These 4 Simple Tactics Read More »
