Google’s AdWords platform has been tweaked recently to allow for the integration of a bundle of new features. The added features will permit marketers to utilize postal addresses and phone numbers to reach particular groups of consumers and for Customer Match retargeting. The company launched Customer Match in 2015. The feature allowed marketers to upload their lists […]
Some companies and marketers might still be wary about influencer marketing, but there’s no denying it’s one of the most powerful marketing tactics today. The power of influence marketing stems from consumers’ eroding trust in brands. These days, the majority believe and rely on word-of-mouth reviews and recommendations. One Nielsen study revealed that this type of
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With Twitter’s ad revenues struggling, the company has set its sights on data licensing. Twitter has seen some positive changes in its user engagement recently. But despite that, the company’s ad business is still floundering. Data has shown that the company has been gaining ground with daily active users (DAUs), with the group clearly outpacing
Twitter’s Ad Business Shrinks, Company Focuses on Selling Data Read More »
We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at the core of everything you do because that’s what’s going
Did you know that more than 50 percent of shoppers will take their business elsewhere if they don’t have a good experience? People want individualized, personalized experiences from the brands they choose – experiences that technology has led them to expect from all their interactions. This ever-shifting landscape makes it hard for brands to know
There’s no doubting the power social media has to help businesses expand their reach, and so far, no social media platform can compete with Facebook. One survey revealed that as of June 2017, Mark Zuckerberg’s creation has more than two billion monthly users. Facebook’s closest competitor is YouTube at 1.5 billion. Meanwhile, WhatsApp and Facebook
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Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now. But with all of these
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Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting or selling products or services via influencers, or people who have the ability to affect
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An outdated website sends a message that you aren’t up on the latest trends. There comes a time when every business needs to revamp and re-launch for maximum impact. For example, older websites might not be optimized for speed. About 40 percent of those who visit your website will bounce away if it doesn’t load
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Does this sound familiar? You took a swing at Facebook advertising, hoping that it would help you increase your customer base and profits. You tweaked the copy of your ads, used different images, played with the calls-to-action (CTA’s), and so on. But, for some reason, you don’t see any significant return on your investment. It
How to Target Your Facebook Ads So That You Don’t Leak Money Read More »
