Right now, the barriers for new brands and startups to enter the market have never been lower. Want to sell stuff online? Sign up for Squarespace. Start an Etsy account. Heck, log into Craigslist. And voilà, you’ve done it. You, and ten thousand others. With innovation at an all-time high, it won’t be your technology […]
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The online advertising campaign is one of the most influencing marketing tools today. The secret of its striking effect is hidden in the peculiarities of human perception. Near 90 % of the information, people perceive visually. Thus, the visual effect which is used in design plays a determinative role in advertising. Using them correctly, you
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In the world of digital marketing, Pay Per Click advertising should be at the heart of every successful campaign. When done right, they build familiarity with the brand and a level of interest that leads to increased website traffic. Furthermore, it comes from audiences that are most likely to respond in a positive manner. Sadly,
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There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92% of marketers are now using the platform for their ad campaigns. But like any marketing
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Including green practices in their marketing campaigns can give businesses many advantages. From attracting new customer segments to developing competitive advantage, they can experience multiple benefits. The proper implementation of any green marketing initiative depends primarily on the plans that businesses create and the tools and processes they use. While some green marketing initiatives are
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Stock images are abundant in today’s digital landscape, and you’d be hard pressed to find a business website or marketing material that doesn’t use stock photography in some way. There are a few reasons for this: Stock photos are easy to find and implement, affordable for almost any business, and time-saving. Unfortunately, stock photography isn’t
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t has recently been reported that three-quarters of the people who live in the United States hold phones in their pockets. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones. In fact, Wall Street
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There’s no doubt that Google Adwords can be very beneficial to a business. It’s one of the best ways to drive traffic to your site, generate leads and close sales. But like most good things, it also takes time, careful planning and execution, and a bit of an investment. Google Adwords campaigns have to be
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The Apple App Store now has over two million apps, so it’s hardly surprising that more and more developers are turning to Search Ads to help people discover their apps more easily. In such a crowded marketplace – 65% of downloads come from searches in the Apple App Store – it’s a good way to
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It looks like Facebook is testing out a new way to get its more than 2 billion spend money via its platform. Though not yet publicly announced, the tech giant has recently partnered with eBay bringing the online retailer’s Daily Deals to the FB Marketplace. Currently in the testing phase, the new Daily Deals feature
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