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LinkedIn Introduces Native Video Feature to Stimulate User Engagement on Its Platform

LinkedIn is best known as the social media platform specifically targeting the job market. It’s a place where job seekers can look for work and for recruiters to source their manpower requirements. Lately, however, the Microsoft subsidiary is polishing the networking experience for its users by allowing them to post videos into the platform, a […]

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The 50 Most Influential People in Small Business Marketing

Small businesses drive the U.S. economy, and marketing drives a company’s growth, with 77% of small businesses using social media to promote and grow their business. So we wanted to know who’s behind the ideas and trends driving small business marketing? We scoured all sorts of social media and influencer tools, checked best-seller lists, and

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Facebook to Block Ads From Publishers Who Share Fake News

Facebook has ramped up its drive to combat the spread of fake news and hoaxes. It announced on Monday, that it will no longer allow Pages known to have repeatedly shared fake news in the past to advertise on its platform. Via a blog post, the social media company stated that the move is aimed to reduce

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Does Influencer Marketing Really Work? Here’s What You Should Know

Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing is the new trend, particularly with the ubiquitousness of social media. The site Relevance likened influencer marketing to “celebrity endorsement advertising,” when Nicole Kidman could plug Chanel #5 or Leonardo di

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LinkedIn Introduces Native Video Feature to Simulate User Engagement on Its Platform

LinkedIn is best known as the social media platform specifically targeting the job market. It’s a place where job seekers can look for work and for recruiters to source their manpower requirements. Lately, however, the Microsoft subsidiary is polishing the networking experience for its users by allowing them to post videos into the platform, a

LinkedIn Introduces Native Video Feature to Simulate User Engagement on Its Platform Read More »

Facebook Promotes eBay Daily Deals, Will it Help Sellers?

It looks like Facebook is testing out a new way to get its more than 2 billion spend money via its platform. Though not yet publicly announced, the tech giant has recently partnered with eBay bringing the online retailer’s Daily Deals to the FB Marketplace. Currently in the testing phase, the new Daily Deals feature

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5 Personal Branding Hacks Every Entrepreneur Should Know

Creating a personal brand is like climbing Mount Everest. It takes dedication, commitment, and long-term work—so much work, in fact, that many people skip creating one altogether. Nonetheless, if you’re an entrepreneur, personal branding is too important to skip or get wrong. Entrepreneurs face fierce competition in today’s business environment. This means you’ll need to

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Unfold the Branding Power of the Company T-Shirt

For all the articles written about workplace uniforms—whether you’re for them or against them—rarely do we discuss the power of the humble company T-shirt. These cotton tees can come in any shade and include the brand’s name and/or logo on the front or back of the shirt. They’re fairly inexpensive to have made in bulk, and

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What’s the Best Way to Get Customer Referrals for Your Business?

People like to do business with people they trust—and that’s why referrals from satisfied customers have always been such a powerful way of growing your business. Customer referrals can work for all types of businesses. Whether you have an accounting firm, a bakery, or a landscaping company, asking your customers to spread the word so

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