Advertising

Good News for Facebook Advertisers, Say Goodbye to Charges for Accidental Clicks

accidental clicks, Advertising, Facebook, SEO BLOG, Social Media /

In a move that would surely be welcomed by advertisers, Facebook recently announced that it will no longer bill accidental clicks on ads placed by clients of its Audience Network. Of course, this also means that the incentive for publishers to drive ad traffic via an unintentional action is no longer there as well. Since […]

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The Top 10 Pay-Per-Click Advertising Mistakes To Avoid

Advertising, SEO BLOG /

Pay-per-click (PPC) advertising, for the unacquainted, is a valuable form of digital marketing where businesses and organizations pay a fee whenever one of their ads gets clicked. It’s an excellent way to promote a brand, product or service, and it’s ideal for brand new websites that attract little organic traffic. The concept of PPC advertising is refreshingly simple: you

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Google AdSense Native Ads Could Ultimately Lead to Better Browsing

Advertising, Business, Google, Internet Advertising, Native Ads, SEO BLOG /

Advertising is big business. In fact, it represents a substantial 88 percent of Google’s revenue. Until recently, however, the tech giant has stayed away from one lucrative segment in the advertising pie – native ads. But that’s about to change soon. On July 5, 2017, Google announced its AdSense Native ad, a product that would

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Marketing to the Adblock Generation: Strategies for the Modern Marketer

Ad blocking, Advertising, Marketing & PR, Search Engine Marketing, SEO BLOG /

Post sponsored by Concordia University, St. Paul By Tricia Hussung Even if you’re marketing your business online, are you sure anyone is seeing your ads? According to The Drum’s Tony Connelly, as many as 63% of internet users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41% of internet users

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What Brands Should Learn From the Ad Blocking Problem

Advertising, branding, Digital Marketing, Mobile, SEO BLOG, Technology /

PIRO4D / Pixabay Ad blocking has become a problem for the modern marketer. At the heart of the issue lies the concept of relevancy. Is one solution understanding what makes good advertising? First, let’s look at why there has been a dramatic rise in ad blocking. People block bad adverts. That’s the fundamental issue here.

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summer vacation

How to Ramp Up Social Media Marketing in Summertime

Advertising, Marketing & PR, SEO BLOG, Social Media, Social media marketing /

Post sponsored by Vivial By Laura Cole It’s summer. Which means every weekend is a time to celebrate! You’ve uncovered your grill after a long, arduous winter and fired up some New York strips. A little corn on the cob, freshly-sliced watermelon, and homemade peach cobbler round out your family’s all-American picnic. Your house is

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Wind of email

10 Big, Fat, Ugly Email Marketing Blunders

Advertising, Content marketing, Digital Marketing, Email Marketing, Marketing & PR, SEO BLOG /

By Ronald Kimmons Email marketing is one of the most powerful marketing channels available. It is highly scalable, responsive, and cost-effective. However, in conducting an email marketing campaign, there are some big, fat, ugly blunders that neophytes often commit. These can waste your time and resources, and harm your business—and you should do your best

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