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Get Ready to See Even More Ads on Facebook as Company Revenue Slows Down for 2017

Facebook is running out of places to put ads. As a result, the world’s leading social networking service is expecting a slowdown in revenue for 2017. Despite having over 2 billion active users last month, the social media platform is reportedly planning to experiment with new ad spaces to increase its bottom line. Facebook has already been […]

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LinkedIn Marketing: 5 Mistakes You Can’t Afford to Make

By Aaron Agius There are 500 million people who use LinkedIn to connect with others in their industry and advance their careers. With so many decision-makers, influencers, and other important members of your target audience gathered in one place, including LinkedIn in your marketing strategy is key to your company’s success. Whether you already have a LinkedIn

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5 Tips to Make Advertising on Facebook More Effective

These days, most people do their shopping online, and one of the best ways to reach them is through Facebook. In fact, around 96% of social media marketers worldwide believe Facebook is the best option when it comes to online marketing. They also consider the platform to be the most productive in terms of return

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Launching a New Marketing Campaign? Don’t Pull the Trigger Until You’ve Done This First

There’s a lot of excitement that comes with launching a new marketing campaign. Since it can take your marketing team weeks to brainstorm and prepare, there’s always a lot riding on the launch and execution. But one thing many CMOs and business owners fail to consider is buy-in across the organization. Why widespread buy-in matters When

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What Is Influencer Marketing? – Single Grain

NOW UPDATED! This post was expanded for 2017 with new tactics for growing your business with influencer marketing! Are you tired of getting the same old lackluster results for your marketing strategy? Marketing can drive even the most hardened entrepreneur up the wall. Branding, speaking your audience’s language, platforms etc and figuring out which marketing strategies are most

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Google Announces Launch of Native Chrome Ad Blocker

Search engine giant Google is flexing its muscles once again as it releases an ad blocker that could have far bigger ramifications than just getting rid of pop-up ads. Sridhar Ramaswamy, SVP for Ads and Commerce, announced the Google Chrome Ad Blocker on Thursday in a blog post. He mentioned that some people find pop-up

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17 Ways to Acquire Your First 100 Customers

UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out

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Don’t Overlook Voice Search in Your Online Marketing Campaign

The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the bandwagon with its Siri speaker due to be released soon. This is why businesses should include voice search in their online marketing campaign, rather than focus solely on text-based searches. In fact, voice search marketing is described as the new

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Business.com’s Journey to Branding

Business.com’s CEO shares our journey as we continue to build our brand and engage with our audience. Every month, we generate millions of high quality brand engagements and demand generation for our advertisers. We’ve organized our suite of advertising products to solve the brand engagement and demand generation challenges that many marketers have. Whether you’re

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Discover The One Detail that Boosts Your Blogging and Marketing Engagement – Every Time

It’s funny the things you pick up as you spend more time in an industry. Little ideas, strategies, and patterns that are usually completely lost on you in the beginning stages but that the “experts” all seem to know. The blogging industry is no different. There are so many details that, once discovered, make a

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