Advertising

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

When you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That’s typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is […]

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Top 7 Mobile (Social Media) Advertising Platforms Every Marketer Should Know About

Top 7 Mobile (Social Media) Advertising Platforms Every Marketer Should Know About Looking to boost your company’s advertising strategies? Are you searching for ways to keep up with tech-dependent consumers? Then you should consider exploring mobile advertising platforms. A mobile ad platform serves as a place where advertisers can buy certain ad spots. It is

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Four funny ad campaigns from Asia which may actually make you laugh – Econsultancy

It’s one of the oldest tricks in the book. Create a funny ad campaign and get more attention for the product you’re advertising. While easy to say, making a funny ad is surprisingly difficult to do. Most attempts at comedy in advertising either fail miserably or, at best, elicit a polite smile from viewers. Still,

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5 Reasons Why Visuals Have a Huge Impact on Your Social Media Campaign

5 Reasons Why Visuals Have a Huge Impact on Your Social Media Campaign If you want to be a master of social media advertising, it’s not enough to have great written content. What really grabs the attention of your readers is quality visuals. Videos, photos, and infographics will capture your reader’s attention much quicker and

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5 examples of quirky KFC marketing campaigns in Asia – Econsultancy

Most marketers are familiar with KFC’s hilarious and well-publicized campaigns in the UK and the US, but does the brand have the same whimsical personality in Asia? It must be both exciting and challenging to work with the KFC brand these days. Following the fast food restaurant’s famous FCK campaign in the UK and Chickendales

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Ruff Ruffman Presents Lessons on Search and Advertising for K-2 Students

Ruff Ruffman is the “star” of a PBS Kids series. Yesterday, one of my high school students asked me if my kids watch the show. My daughters are still a little too young for it. But the question did remind me of a couple of little PBS Kids lessons about web search and online advertising

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How Does Pay Per Click Work in Social Media and Advertising?

How Does Pay Per Click Work in Social Media and Advertising? In 2019, digital advertising will dominate traditional mediums such as newspapers and television. More advertisers than ever are finding success and value thanks to Google, Facebook, and Amazon. Pay-per-click ads one of the most popular forms of digital advertising. They’re effective and affordable for businesses both

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