When you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That’s typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is […]
How to Get the Cheapest Facebook Ads Without Sacrificing Quality Read More »
I am a firm believer in strategy before tactics. First you write the script, then you assign the roles. Before you look at a piece of new technology, a new media channel or a creative idea for a PR stunt – think about the overall script and see what role this new thing could play.
The new role of the advertising award – employer branding – Econsultancy Read More »
Top 7 Mobile (Social Media) Advertising Platforms Every Marketer Should Know About Looking to boost your company’s advertising strategies? Are you searching for ways to keep up with tech-dependent consumers? Then you should consider exploring mobile advertising platforms. A mobile ad platform serves as a place where advertisers can buy certain ad spots. It is
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It’s one of the oldest tricks in the book. Create a funny ad campaign and get more attention for the product you’re advertising. While easy to say, making a funny ad is surprisingly difficult to do. Most attempts at comedy in advertising either fail miserably or, at best, elicit a polite smile from viewers. Still,
Four funny ad campaigns from Asia which may actually make you laugh – Econsultancy Read More »
How to Use Instagram as a Marketing Tool Social media is one of the best tools that you can use to expand the reach, appeal, and visibility of your business. Instagram can be one of the greatest assets to your business, especially if you know how to use it as a marketing tool vs. a
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5 Reasons Why Visuals Have a Huge Impact on Your Social Media Campaign If you want to be a master of social media advertising, it’s not enough to have great written content. What really grabs the attention of your readers is quality visuals. Videos, photos, and infographics will capture your reader’s attention much quicker and
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Most marketers are familiar with KFC’s hilarious and well-publicized campaigns in the UK and the US, but does the brand have the same whimsical personality in Asia? It must be both exciting and challenging to work with the KFC brand these days. Following the fast food restaurant’s famous FCK campaign in the UK and Chickendales
5 examples of quirky KFC marketing campaigns in Asia – Econsultancy Read More »
Ruff Ruffman is the “star” of a PBS Kids series. Yesterday, one of my high school students asked me if my kids watch the show. My daughters are still a little too young for it. But the question did remind me of a couple of little PBS Kids lessons about web search and online advertising
Ruff Ruffman Presents Lessons on Search and Advertising for K-2 Students Read More »
Learn How to Write Awesome Social Media Press Release A press release is one of the best ways to get your message out there. Social media press releases are designed to complement traditional press releases. This short guide is designed to help you write a social press release and avoid common mistakes when creating one.
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How Does Pay Per Click Work in Social Media and Advertising? In 2019, digital advertising will dominate traditional mediums such as newspapers and television. More advertisers than ever are finding success and value thanks to Google, Facebook, and Amazon. Pay-per-click ads one of the most popular forms of digital advertising. They’re effective and affordable for businesses both
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